Inergetics Launches Bikini Ready® "Back2Body™" National Advertising Campaign featuring Professional Surfer Christa Alves

NEWARK, N.J., JUNE 10, 2014 /PRNewswire/ -- Inergetics, Inc. (OTCBB: NRTI), a leading developer of nutritional supplements, today announced the launch of a new "Back2Body™" advertising campaign for Bikini Ready®. The campaign will support the recent introduction of Bikini Ready Energy Gummies and the new Bikini Ready Lifestyle website containing photos, videos and blogs from its two spokeswomen: professional surfers Christa Alves and Anastasia Ashley at www.bikinireadylifestyle.com.

The national Back2Body campaign is designed to encourage the Bikini Ready audience of active women ages 18 to 35 to maintain a healthy and active lifestyle, especially as the summer outdoor activities begin.  The campaign features professional surfer and mother, Christa Alves. Bikini Ready helped Christa get Back2Body and lose an incredible 36 pounds after the birth of her second child.  Christa is a lifelong surfer with a long list of awards and accomplishments, including a USA Surf Team membership, two ASP North America Jr. Women's Championships, and an AskMen.com Top 10 Sexiest Women Surfers award.  Read more about Christa's weight loss journey and getting Back2Body at www.bikinireadylifestyle.com/category/back2body.

"Christa Alves is a great example of living the Bikini Ready lifestyle. Her Back2Body campaign is inspirational and really showcases the product benefit," said Inergetics' Creative Director, Sara Barth. "We look forward to continuing to work with Christa and motivating women to get Back2Body."   

The campaign will feature print advertisements in Life&Style, Star, In-Touch and OK! magazines and a video starring Christa Alves to be promoted through extensive social media activity targeting active young women.  Free standing inserts (FSIs) will also be distributed to over 20 million households.  In addition, Bikini Ready will be featured over the summer as the "hot new product" in Fitness, Life&Style, Star, InTouch and OK! magazines.

Bikini Ready Energy Gummies are the most recent addition to the Bikini Ready line of women's weight loss solutions, which include Weight Loss Catalyst, Fashion Multi (dieters' multivitamin) and Cleanse Cleanse nutritional supplements, as well as Yummy Nutrition Shakes.  The new supplement in the increasingly popular chewable format is designed to energize workouts, boost metabolism and reduce fatigue.

"Our new website and national advertising campaign will work together to promote the new Energy Gummies and all of the Bikini Ready products as we enter the summer bikini season." said Jim Kras, Inergetics' CMO.  "We are excited to see the new creative work Sara has developed take hold and continue to grow an already powerful brand."  

Bikini Ready products are available at Winn-Dixie, Bi-Lo, Meijer, Harris Teeter, Ingles and Hy-Vee stores across the country, as well as leading e-tailers such as Amazon, BodyBuilding.com, DrVita.com and LuckyVitamin.com.  

For more information on the full line of Bikini Ready products, please visit the new website at www.bikinireadylifestyle.com and visit Christa's blog for more updates on her progress getting Back2Body while using Bikini Ready Lifestyle products at www.bikinireadylifestyle.com/category/back2body.

Media Contact
RLM Finsbury
(646) 805-2025
[email protected]

About Inergetics, Inc.
Inergetics' portfolio of brands includes: Martha Stewart™ Essentials, a complete line of whole-food-based supplements created specifically for women; Surgex® Sports Nutrition, the preferred nutritional supplement of Army Sports; Bikini Ready®, a leader in weight loss lifestyle solutions; SlimTrim™, the affordable, premium value diet brand; and OmEssentials®, a line of scientifically advanced nutritional supplements designed to further the health and wellness of yoga practitioners and active individuals.

To learn more about Inergetics, visit www.inergetics.com, and the Inergetics brands' websites at:  www.marthastewartessentials.com, www.surgexsports.com, www.surgexsportsblitz.com, www.slimtrim1.com, www.slimtrim.net, www.bikinireadylifestyle.com, www.kahunasands.com, www.omessentials.com.

Safe Harbor Statement   
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, including, without limitation, those with respect to the objectives, plans and strategies of Inergetics set forth herein and those preceded by or that include the words "believes," "expects," "given," "targets," "intends," "anticipates," "plans," "projects," "forecasts," or similar expressions, are "forward-looking statements." Although Inergetics' management believes that such forward-looking statements are reasonable, it cannot guarantee that such expectations are, or will be, correct. These forward-looking statements involve a number of risks and uncertainties, which could cause Inergetics' future results to differ materially from those anticipated. Inergetics assumes no obligation to update any of the information contained or referenced in this press release.

SOURCE Inergetics, Inc.