Inergetics Launches National Advertising Campaign for Bikini Ready® with Professional Surfer Anastasia Ashley

Bikini Ready in stores across the U.S. - Just in Time to Help with New Year's Weight Loss Resolutions

Jan 07, 2014, 09:00 ET from Inergetics, Inc.

NEWARK, N.J., Jan. 7, 2014 /PRNewswire/-- Inergetics, Inc. (NRTI), a leading developer of nutritional supplements, today announced the launch of a national advertising campaign for its line of women's weight loss solutions – Bikini Ready®.  The campaign is timed to help consumers work off extra pounds and keep to their New Year's resolutions of living a weight loss lifestyle.

The advertising campaign features professional surfer, Anastasia Ashley, who will join existing spokeswoman and pro surfer, Christa Alves, across a variety of media platforms, including national magazines such as In-Touch, OK, Life & Style as well as digital advertisements and social media activity to promote the Bikini Ready brand to its target audience of women looking to be "bikini ready."

"Anastasia is a great addition to the Bikini Ready family, where we look to promote a natural, holistic lifestyle, combined with great products," said Mike James, Inergetics' CEO. "We believe she is the perfect athlete to help kick off the next phase of our campaign as we look to expand our Bikini Ready brand in 2014."

Coinciding with the campaign and a focus by many consumers on keeping their New Year's resolutions to lose weight and improve their health, Bikini Ready can now be found in thousands of stores across the country, including Winn-Dixie, Bi-Lo, Meijer and Hy-Vee in addition to online at leading e-tailers such as Amazon and drugstore.com.

"Bikini Ready is a series of products that work to help you lose or maintain weight and cleanse. It's a systematic approach that supports and complements a healthy and active lifestyle," said Jim Kras, Inergetics' CMO. "Our spokespeople, campaign and market placement all work together to embody this way of life."

For more information on the full line of Bikini Ready products, including an exclusive video in which Anastasia discusses how Bikini Ready fits with her lifestyle and fitness regime, please visit www.bikinireadylifestyle.com .

About Inergetics, Inc.

Inergetics' portfolio of brands includes: Martha Stewart™ Essentials, a complete line of whole-food based supplements created specifically for women; Surgex® Sports Nutrition, the preferred nutritional supplement of Army Sports; Bikini Ready®, a leader in weight loss lifestyle solutions; and SlimTrim™, the affordable, premium value diet brand.

To learn more about Inergetics, visit www.inergetics.com, and the Inergetics brands' websites at:  www.marthastewartessentials.com, www.surgexsports.com, www.surgexsportsblitz.com, www.slimtrim1.com, www.slimtrim.net, www.bikinireadylifestyle.com, www.kahunasands.com.

Safe Harbor Statement   
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, including, without limitation, those with respect to the objectives, plans and strategies of Inergetics set forth herein and those preceded by or that include the words "believes," "expects," "given," "targets," "intends," "anticipates," "plans," "projects," "forecasts," or similar expressions, are "forward-looking statements." Although Inergetics' management believes that such forward-looking statements are reasonable, it cannot guarantee that such expectations are, or will be, correct. These forward-looking statements involve a number of risks and uncertainties, which could cause Inergetics' future results to differ materially from those anticipated. Inergetics assumes no obligation to update any of the information contained or referenced in this press release.

SOURCE Inergetics, Inc.



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