Infinity Insurance Selects Acento as Agency of Record

Jun 07, 2010, 05:30 ET from Acento

LOS ANGELES, June 7 /PRNewswire/ -- While for many, the economic downturn has caused most ad agencies to rethink their approach to acquiring new clients and concentrate instead on how to make ends meet, Acento continues to win new clients and accolades.

Infinity Auto Insurance, a leading insurer of U.S. Hispanic drivers, formally announced Acento Advertising as their 'Hispanic Advertising Agency of Record'.  Acento is charged with increasing visibility of the popular Infinity auto insurance brand among acculturated Latinos.

"We are looking for extraordinary results that complement our rich history serving this segment.  Acento's proven track record and stable of talent, along with Infinity's focus on competitive and friendly products makes this partnership an excellent strategic match in moving our business forward," said Glen Godwin, Infinity's SVP, CMO.

The agency's involvement will include market research, brand marketing, media planning and buying, public relations and event marketing efforts, as well as developing ads and collateral materials

While the current conditions remain challenging for the marketing industry, Acento continues to grow its client base and expand its team. In 2009, Acento grew 39%, increased staff size in all departments, and anticipates another 50% in growth for 2010.

"We are an agency dedicated to building passion between people and brands," said Roberto Orci, President/CEO at Acento. "With brands like these, in many ways, our job is easy — building on the great products, heritage, and equities of Infinity will be a genuine pleasure."

About Acento

For 25 years, Acento has been a leading independent, full-service integrated marketing communications agency focused on the U.S. Hispanic and Latin American markets. The agency provides Hispanic advertising and integrated communications services for clients including Wells Fargo, Staples, SUPERVALU, Alaska Airlines, Black & Decker, Epson America, Southern California Edison, ServiceMaster, California Public Utilities Commissions, and others. 

Acento is headquartered in Los Angeles, Calif. and with offices in Chicago, Ill. 

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About Infinity

Infinity Property and Casualty Corporation (Nasdaq: IPCC) is a national provider of personal automobile insurance. Infinity Insurance is part of the Infinity Property and Casualty group of companies and receives an A "Excellent" Financial Strength Rating from A.M. Best. For more information about Infinity, please visit Follow them on and friend them on