Influenster Unveils 2019 'Reviewers' Choice Awards: Best in Beauty' Winners

For the People, By the People: Data from Nearly 6.5 Million Cross-Category Product Reviews Reveals the Buzziest Brands in Beauty

News provided by

Influenster

Sep 12, 2019, 11:10 ET

NEW YORK, Sept. 12, 2019 /PRNewswire/ -- Influenster , the leading product reviews platform — whose ~6 million members have written 38 million+ reviews, with that number growing by 1 million monthly — today announced the winners of its 2019 "Reviewers' Choice Awards: Best in Beauty." Across makeup, facial skin care, hair care, body care, and fragrance, 200+ winners were selected based on the analysis of almost 6.5 million organic, non-incentivized reviews, all written in the past year by its passionate community of everyday consumers. Factors including review volume, year-over-year growth and star rating determined which products rose to the top across Prestige, Mass, and Indie channels. In addition, Influenster spotlighted a few favorites in more niche and emerging categories.

Setting Influenster's fifth annual Reviewers' Choice Awards apart from others in the industry is that the winners are selected based on authentic feedback from real people, not the opinions of editors, social media stars or other category experts. Time and again, product reviews are ranked more influential to purchase decisions than most other sources of information. In fact, in an Influenster survey of 10,000 members conducted in early 2019, 98% of respondents said they consult ratings and reviews while shopping and that this is especially necessary when evaluating Beauty products (91%, vs. the next highest being 73% in Technology/Electronics, followed by 48% in Clothing/Apparel). In terms of their influence on purchase decisions in the Beauty category, ratings and reviews out-rank friends and family by 1.6x, editorial content by 2.6x, and both influencers and social media by more than 5x.

"In an era where consumers demand more and more transparency of brands and media, Influenster is proud to lead the charge in shifting Beauty industry dynamics by raising the voices of real people," says Elizabeth Scherle, President and Co-founder of Influenster. "Our members are consumers voting with their purchase power, and to spotlight the products that not only enhance their daily lives but inspire them to share is a responsibility we take seriously. This year's winners represent a mix of cult classics, up-and-comers, time-tested solutions, and hot new formats and ingredients. We know the opinions shared by our members will help make people smarter Beauty shoppers across the board."

Of the nearly 6.5 million reviews analyzed this year, the makeup category contributed the highest volume with 2.4 million reviews, followed by skin care (face and body) at 2.2 million: these categories comprised 56% of all Beauty reviews in the past year. Ingredients stealing the stage in the white-hot facial skincare category include vitamin C, retinol, and cica. And, regardless of category or retail channel, customization and personalization continue to be trend drivers, with the emergence of new tailor-made products to address specific concerns.

View the entire list of winners for the Influenster "2019 Reviewers' Choice Awards: Best in Beauty" below or at www.influenster.com/awards/winners.

About Influenster

Influenster is a social shopping experience where community meets commerce. The platform has more than 38 million product reviews, growing by one million monthly, written by nearly six million members. Members come to Influenster to read and write reviews, share photos and videos, participate in product discussions, earn rewards and connect with brands and one another.

Brands partner with Influenster to generate reviews and social content, to license existing reviews to their brand- and retail-dot-coms or feature them in sales and marketing materials to improve conversion, and to gain new consumer and product insights through in-depth review analysis.

Headquartered in New York City, Influenster was founded by Elizabeth Scherle and Aydin Acar in 2010 and was acquired by Bazaarvoice in August 2019. Bazaarvoice is the leading provider of product reviews and user-generated content (UGC) solutions, with industry-leading software and a network of over 6,000 global brand and retailer websites.

For more information, please visit https://corp.influenster.com/home. To join, visit www.influenster.com.

Media Contact

Laura Brinker

SVP of Marketing, Influenster

[email protected]


*BEST IN MAKEUP*
Best Mass Mascara	Maybelline Great Lash Washable Mascara
Best Prestige Mascara	IT Cosmetics Superhero Mascara
Best Indie Mascara	MILK MAKEUP KUSH High Volume Mascara
Best Overall False Lashes	KISS Looks So Natural Shy False Eyelashes
Best Mass Eyeshadow Palette	Revolution Beauty Re-Loaded Palette
Best Prestige Eyeshadow Palette	Anastasia Beverly Hills Norvina Eyeshadow Palette
Best Indie Eyeshadow Palette	Violet Voss HG- PRO Eyeshadow Palette
Best Mass Pencil Brow	Maybelline Total Temptation Eyebrow Definer Pencil
Best Prestige Pencil Brow	Benefit Cosmetics Precisely, My Brow Eyebrow Pencil
Best Indie Pencil Brow	ColourPop Precision Brow Pencil
Best Mass Gel Brow	Maybelline TattooStudio Waterproof Eyebrow Gel
Best Prestige Gel Brow	Benefit Cosmetics Gimme Brow + Volumizing Eyebrow Gel
Best Indie Gel Brow	ColourPop Crème Brow Colour Gel
Best Mass Single Eyeshadow	NYX Professional Makeup Shimmer Down Pigment
Best Prestige Single Eyeshadow	Stila Shimmer & Glow Liquid Eye Shadow
Best Indie Single Eyeshadow	Morphe Individual Eye Shadows
Best Mass Pencil Eyeliner	NYX Jumbo Eye Pencil
Best Prestige Pencil Eyeliner	Urban Decay 24/7 Glide-On Eye Pencil
Best Indie Pencil Eyeliner	ColourPop Swerve Crème Gel Eyeliner Pencil
Best Mass Gel Eyeliner	COVERGIRL Ink It! Perfect Point Gel Eyeliner
Best Prestige Gel Eyeliner	Marc Jacobs Highliner Gel Liner
Best Indie Gel Eyeliner	Pretty Vulgar The Ink Gel Eyeliner
Best Overall Liquid Eyeliner	tarte Sex Kitten Liquid Liner Black
Best Mass Makeup Brush	Real Techniques Expert Face Brush
Best Prestige Makeup Brush	tarte The Buffer Airbrush Finish Bamboo Foundation Brush
Best Indie Makeup Brush	Morphe M439 Deluxe Buffer
Best Mass Sponge	e.l.f. Total Face Sponge
Best Prestige Sponge	The Original beautyblender
Best Indie Sponge	Morphe Flawless Beauty Sponge
Best Mass Concealer	Makeup Revolution Conceal & Define Full Coverage Conceal & Contour
Best Prestige Concealer	Too Faced Born This Way Super Coverage Multi Use Sculpting Concealer
Best Indie Concealer	ColourPop No Filter Concealer
Best Mass Setting Powder	COVERGIRL Outlast All-Day Matte Finishing Powder
Best Prestige Setting Powder	Laura Mercier Invisible Loose Setting Powder
Best Indie Setting Powder	MILK MAKEUP Blur + Set Matte Loose Setting Powder
Best Mass Blush	Milani Rose Powder Blush
Best Prestige Blush	Anastasia Beverly Hills Blush Trio
Best Indie Blush	Glossier Cloud Paint
Best Mass Bronzer	Physicians Formula Murumuru Butter Butter Bronzer
Best Prestige Bronzer	Benefit Cosmetics Hoola Bronzing Powder
Best Indie Bronzer	Pretty Vulgar Bronzed B Powder Bronzer
Best Mass Highlighter	Maybelline Facestudio Master Chrome Metallic Highlighter
Best Prestige Highlighter	FENTY BEAUTY Match Stix Shimmer Skinstick
Best Indie Highlighter	Glossier Haloscope Highlighter
Best Mass Setting Spray	wet n wild Photo Focus Matte Finish Setting Spray
Best Prestige Setting Spray	Urban Decay All Nighter Long-Lasting Makeup Setting Spray
Best Indie Setting Spray	Morphe Continuous Setting Mist
Best Mass Liquid Foundation	L'Oréal Paris Infallible 24H Stay Fresh Foundation
Best Prestige Liquid Foundation	Huda Beauty #Fauxfilter Foundation
Best Indie Liquid Foundation	The Ordinary. Colours Serum Foundation
Best Mass Powder Foundation	Maybelline Fit Me Matte + Poreless Powder
Best Prestige Powder Foundation	M.A.C Cosmetics Mineralize Loose Powder Foundation
Best Indie Powder Foundation	Wander Beauty Wanderlust Powder Foundation
Best Mass Stick Foundation	Makeup Revolution Fast Base Stick Foundation
Best Prestige Stick Foundation	Hourglass Vanish Seamless Finish Foundation Stick
Best Indie Stick Foundation	Wander Beauty Flash Focus Hydrating Foundation Stick
Best Overall Tinted Moisturizer	Laura Mercier Tinted Moisturizer SPF 20a
Best Mass Primer	e.l.f. Tone Adjusting primer
Best Prestige Primer	Tatcha The Silk Canvas Filter Finish Protective Primer
Best Indie Primer	MILK MAKEUP Luminous Blur Stick
Best Mass Lipstick	NYX Powder Puff Lippie
Best Prestige Lipstick	Huda Beauty Liquid Matte Lipstick
Best Indie Lipstick	ColourPop Crème Lux Lipstick
Best Mass Lipgloss	Rimmel Stay Glossy Lip Gloss
Best Prestige Lipgloss	FENTY BEAUTY Gloss Bomb Universal Lip Luminizer
Best Indie Lipgloss	Dose Of Colors Lip Gloss
Best Mass Lip Liner	COVERGIRL Exhibitionist Lip Liner
Best Prestige Lip Liner	Charlotte Tilbury Lip Cheat Lip Liner Pencil
Best Indie Lip Liner	PAT McGRATH LABS Permagel Ultra Lip Pencil
Best Mass Lip Care	Vaseline Blueseal Petroleum Jelly Original
Best Prestige Lip Care	LANEIGE Lip Sleeping Mask
Best Indie Lip Care	Kopari Coconut Lip Glossy
Best Overall Nail Polish	essie Nail Polish
Best Overall Base Coat	wet n wild Wild Shine Nail Color Base Coat
Best Overall Top Coat	OPI Top Coat
Best Overall Polish Remover	Sally Hansen Nail Polish Remover Strengthening by Sally Hansen
Best Overall Nail Treatment	Sally Hansen Hard As Nails Hardener Treatment
Best Overall Press-On Nails	imPRESS Press-on Manicure
*BEST IN FACIAL SKINCARE*
Best Mass Night Cream	CeraVe PM Facial Moisturizing Lotion
Best Prestige Night Cream	La Mer The Moisturizing Gel Cream
Best Indie Night Cream	Beautycounter Countermatch Recovery Sleeping Cream
Best Mass Facial Serum	Neutrogena Hydro Boost Hydrating Serum
Best Prestige Facial Serum	Estée Lauder Advanced Night Repair Concentrate Recovery Boosting Treatment
Best Indie Facial Serum	The Ordinary. Niacinamide 10% + Zinc 1%
Best Mass Facial Cleanser	Noxzema Original Deep Cleansing Cream
Best Prestige Facial Cleanser	ELEMIS Superfood Facial Wash
Best Indie Facial Cleanser	Glossier Milky Jelly Cleanser
Best Mass Facial Scrub	St. Ives Acne Control Apricot Scrub
Best Prestige Facial Scrub	Ole Henriksen Transforming Walnut Scrub
Best Indie Facial Scrub	Frank Body Creamy Face Scrub
Best Mass Facial Mask	Freeman Feeling Beautiful Green Tea + Orange Blossom Peel-Off Gel Mask
Best Prestige Facial Mask	Ahava Hydration Cream Mask
Best Indie Facial Mask	Glossier Moisturizing Moon Mask
Best Mass Facial Moisturizer	CeraVe Moisturizing Cream
Best Prestige Facial Moisturizer	Tatcha The Water Cream
Best Indie Facial Moisturizer	Drunk Elephant Protini Polypeptide Cream
Best Mass Facial Peel	SheaMoisture Superfruit Multi-Vitamin Renewal Peel Pads
Best Prestige Facial Peel	Dr. Dennis Gross Skincare Alpha Beta Peel Extra Strength Daily Peel
Best Indie Facial Peel	The Ordinary. AHA 30% + BHA 2% Peeling Solution
Best Mass Face Oil	Physicians Formula Organic Wear Bright Booster Oil Elixir
Best Luxury Face Oil	Korres Wild Rose Advanced Brightening & Nourishing Face Oil
Best Indie Face Oil	Drunk Elephant Virgin Marula Luxury Facial Oil
Best Mass Eye Cream	Neutrogena Hydroboost Eye Cream
Best Prestige Eye Cream	Clinique All About Eyes
Best Indie Eye Cream	Drunk Elephant C-Tango Multivitamin Eye Cream
Best Mass Acne Treatment	Neutrogena Facial Cleansing Bar For Acne-prone Skin
Best Prestige Acne Treatment	Origins Spot Remover Acne treatment pads
Best Indie Acne Treatment	Curology Custom Skincare
Best Mass Toner	Thayers Alcohol-Free Rose Petal Witch Hazel Toner
Best Prestige Toner	Lancôme Tonique Confort Comforting Rehydrating Toner
Best Indie Toner	The Ordinary. Glycolic Acid 7% Toning Solution
Best Overall Facial SPF	Shiseido WetForce Expert Sun Aging Protection Lotion Plus SPF 50+
Best Overall Cleansing Balm	Farmacy Green Clean Makeup Meltaway Cleansing Balm
Best Overall Essence	fresh Black Tea Kombucha Facial Treatment Essence
Best Overall Makeup Remover	Clinique Take The Day Off Makeup Remover for Lids, Lashes & Lips
Best Overall Makeup Wipes	Neutrogena Makeup Remover Cleansing Towelettes
Best Overall Facial Mist	Tatcha Luminous Dewy Skin Mist
Best Overall Micellar Water	Garnier SkinActive Micellar Cleansing Water All-in-1
*BEST IN HAIR CARE*
Best Mass Shampoo	Suave Professionals Keratin Infusion Smoothing Shampoo
Best Prestige Shampoo	Living Proof Perfect Hair Day Shampoo
Best Indie Shampoo	Briogeo Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Shampoo
Best Mass Conditioner	Pantene Pro-V Daily Moisture Renewal Conditioner
Best Prestige Conditioner	Bumble and bumble. Hairdresser's Invisible Oil Conditioner
Best Indie Conditioner	amika The Kure Repair Conditioner
Best Overall 2-in-1	Dove Men+Care Fresh & Clean Fortifying 2-In-1 Shampoo + Conditioner
Best Mass Hair Mask	Garnier Fructis Smoothing Treat 1 Minute Hair Mask + Avocado Extract
Best Prestige Hair Mask	Moroccanoil Restorative Hair Mask
Best Indie Hair Mask	Briogeo Don't Despair, Repair! Deep Conditioning Mask
Best Mass Serum	OGX Coconut Milk Serum
Best Prestige Serum	Moroccanoil Mending Infusion
Best Indie Serum	Eva NYC Mane Magic 10-in-1 Primer
Best Mass Dry Shampoo	Not Your Mother's Beach Babe Texturizing Dry Shampoo
Best Prestige Dry Shampoo	Living Proof Perfect hair Day Dry Shampoo
Best Indie Dry Shampoo	amika Perk Up Dry Shampoo
Best Mass Scalp Treatment	OGX Tea Tree Mint Extra Strength Scalp Treatment
Best Prestige Scalp Treatment	Oribe Serene Scalp Soothing Leave-On Treatment
Best Indie Scalp Treatment	dpHUE Apple Cider Vinegar Scalp Scrub
Best Mass Hair Oil	L'Oréal Elvive Extraordinary Oil Treatment
Best Prestige Hair Oil	Kérastase Elixir Ultime L'Huile Original Hair Oil
Best Indie Hair Oil	OUAI Hair Oil
Best Overall Mass Hair Spray	L'Oréal Paris Elnett Satin Hairspray Extra Strong Hold
Best Overall Styling Product	Herbal Essences Totally Twisted Curl Boosting Hair Mousse
Best Overall Hair Gel	DevaCurl Light Defining Gel, Soft Hold No-Crunch Styler
Best Mass Texturizing Product	Not Your Mother's Beach Babe Texturizing Sea Salt Spray
Best Prestige Texturizing Product	Living Proof Full Dry Volume Blast
Best Indie Texturizing Product	IGK Beach Club Texture Spray
Best Overall Curling Iron	Hot Tools Professional Gold Curling Iron 1 1/4"
Best Overall Flat Iron	Remington S5500 Digital Anti Static Ceramic Hair Straightener, 1-Inch
Best Overall Brush	Tangle Teezer The Original Detangling Hairbrush
Best Overall Hair Dryer	The Dyson Supersonic Hair Dryer
Best Overall Curly Hair Must Have	Herbal Essences Totally Twisted Curly Hair Shampoo
Best Overall Permanent Hair Color	Revlon Colorsilk Beautiful Color Permanent Hair Color
Best Overall Demi-Permanent Hair Color	Garnier HerbaShine Color Creme
Best Overall Temporary Hair Color	L'Oréal Colorista 1-Day Spray
*BEST IN BODY CARE*
Best Overall Deodorant	Dove Deodorant 48 Hours Protection Anti-Perspirant
Best Overall Razor	Gillette Venus Malibu Disposable Razors
Best Overall Body Scrub	LUSH Rub Rub Rub Shower Scrub
Best Overall Body Lotion	Dove Intensive Nourishment Body Cream
Best Overall Body Luminizer	FENTY BEAUTY Body Lava Body Luminizer
Best Overall Body Wash	Sol de Janeiro Brazilian 4 Play Moisturizing Shower Cream-Gel
Best Overall Shaving Cream	Skintimate Skin Therapy Moisturizing Shave Gel
Best Overall Soap	Dove Go Fresh Cool Moisture Beauty Bar
Best Cellulite Cream	Sol de Janeiro Brazilian Bum Bum Cream
Best Mass Self Tanner	Jergens Natural Glow +Firming Daily Moisturizer
Best Prestige Self Tanner	St. Tropez Self Tan Classic Bronzing Mousse
Best Mass After Sun	Banana Boat Soothing Aloe Vera After Sun Gel
Best Prestige After Sun	COOLA Ecocert Radical Recovery Organic After-Sun Lotion
Best Indie After Sun	OUAI After Sun Body Soother
Best Overall Sunscreen	Coppertone Sport High Performance Sunblock Spray
Best Overall Body Oil	Neutrogena Body Oil
*BEST IN FRAGRANCE*
Best Overall Body Spray for Her	Sol de Janeiro Brazilian Crush Body Fragrance Mist
Best Mass Fragrance For Her	Victoria's Secret Bombshell Eau De Parfum
Best Prestige Fragrance For Her	Dolce & Gabbana Light Blue Eau De Toilette
Best Indie Fragrance For Her	Glossier You Eau de Parfum
Best Overall Fragrance For Him	Versace Eros Pour Homme Eau de Toilette Spray
Best Overall Body Spray for Him	Old Spice Fiji Fresher Collection Body Spray
*INFLUENSTER SPOTLIGHT*
Coolest Overall Innovation	Pantene Intense Rescue Shots
Favorite Skin-entertainment Product	I Dew Care Masks (Matcha, Cake My Day, Groovy Berry)
Favorite New Clean Product	Glow Recipe Avocado Melt Retinol Eye Sleeping Mask
Favorite Sustainable Brand	Seed Phytonutrients
Favorite Collaboration of 2019	Urban Decay x Game of Thrones
Most Inclusive Makeup Brand	Dior
Favorite New Mask Innovation	Peace Out Microneedling Dark Spot Brightening Dots
Favorite Food-Inspired Skincare Product	Youth To The People Kale Spinach Green Tea Age Prevention Cleanser
Favorite Splurge-worthy Beauty Tool	DERMAFLASH DERMAPORE Ultrasonic Pore Extractor & Serum Infuser
Favorite Cannabis Beauty Product	Peter Thomas Roth Green Relief Therapeutic Sleep Cream
Favorite 'Treat Yourself' Product	PAT MCGRATH LABS Skin Fetish: Sublime Perfection Foundation
Favorite Customizable Skincare Brand	Skinsei.com
Favorite Customizable Haircare Brand	Color&Co.
Favorite Hair Powder	Big Sexy Hair Powder Play
Favorite Anti-Aging New Release	Ole Henriksen Phat Glow Facial Mask
Favorite Beauty Powder	Vital Proteins Collagen Peptides
Favorite Beauty Gummy	Nature's Bounty Optimal Solutions Hair Skin & Nails Gummies
Favorite Skin Roller	Herbivore Botanicals Rose Quartz Facial Roller
Favorite Dark Spot Treatment	Pond's Clarant B3 Dark Spot Correcting Cream
Favorite Highlighter Drops	COVER FX Custom Enhancer Drops
Favorite Cica Skincare Product	Dr. Jart+ Cicapair Tiger Grass Cream
Favorite Brow & Lash Serum	MILK MAKEUP KUSH Growhouse Lash + Brow Serum
Favorite Celeb Collaboration	YSL x Zoe Kravitz
Favorite Hair Product to Hide Grays	L'Oréal Paris Magic Root Cover Up
Favorite Cult Classic Product	Kat Von D Studded Kiss Crème Lipstick
Favorite Natural Nail Product	Burt's Bees Lemon Butter Cuticle Cream
Favorite Clarifying Hair Product	DevaCurl Buildup Buster, Micellar Water Cleansing Serum
Favorite K-Beauty Discovery	VDL Lumilayer Primer Fresh
Favorite Holographic Beauty Product	bliss Eye Got This Holographic Foil Eye Masks
Favorite Fine Line-Fighter	Kiehl's Powerful-Strength Line-Reducing Concentrate