InFocus and Blab Choose Tech B2B Marketing Leader McBru for Launch and Media Relations Support

PORTLAND, Ore., March 7, 2013 /PRNewswire/ -- McClenahan Bruer (McBru), North America's leading full-service integrated marketing agency for technology business-to-business companies, is delighted to announce two new client relationships: Blab Inc., a pioneer in predictive social intelligence; and InFocus Corporation, the industry leader for digital display technology and visual collaboration.

"We are thrilled to add InFocus and Blab to our growing roster of clients," said Kerry McClenahan, CEO at McBru. "These two companies represent some of today's most groundbreaking new technologies. We look forward to helping InFocus and Blab score decisive successes with their launch and media campaigns."

Blab is a Seattle-based startup in the emerging field of predictive social intelligence, and offers a technology solution that can help predict conversations in the social media sphere up to three days in advance. Using this information, brands are able to not only anticipate discussions that engage their audiences, but also to join and even shape them.

McBru will lead media relations around the launch of Blab's flagship product, slated for release later this year.

"We are excited to work with McBru because the agency has deep expertise in influencer relations in the tech B2B space," said Randy Browning, CEO of Blab. "McBru is also a pioneer in combining social media with influencer relations, which will increase the impact of our launch."

Based in Portland, Ore., InFocus is an industry pioneer and a global leader in the visual communication market. In addition to its foundational business in projection systems, InFocus also offers a growing catalog of next-generation visual collaboration and communication products, such as the popular Mondopad.

McBru will support InFocus during the launch of new multi-touch, high definition display and collaboration technologies, and provide media relations and reporting services.

"It's great working with McBru because the agency brings real technical chops to the table," said Heidi Kayser, marketing manager at InFocus. "Not only is the team incredibly savvy about marketing, they also have a deep understanding of our technologies, which greatly increases our comfort and confidence as we move forward."

About McClenahan Bruer

McClenahan Bruer (McBru) is a full-service, integrated tech B2B marketing agency. It's all we do, so we do it extremely well. We deliver outsized results for our clients because we understand technically savvy decision makers, from CEOs to engineers. Our programs connect with these audiences across an arsenal of services: branding and messaging, advertising, influencer relations, social media, content marketing, lead nurturing, interactive and customer engagement. That's why leading IT, software, semiconductor, electronics and other global tech companies choose McBru. For additional information, visit http://www.mcbru.com.

SOURCE McClenahan Bruer