InformationWeek Analytics New Research Finds Nearly 90% of IT Organizations Lack a Collaborative Interdepartmental Web Strategy

44% of Companies Rate Their Customer-Facing Web Setups Average To Poor

Oct 28, 2010, 09:30 ET from UBM TechWeb

SAN FRANCISCO, Oct. 28 /PRNewswire/ -- InformationWeek Analytics, the leading service for peer-based IT research and analysis, today announced the release of its latest research report, The Well-Integrated Web, which provides strategies and practices to create a cohesive customer-facing online presence.

The report, based on an analysis of our exclusive 2010 Corporate Web Presence Survey of 326 business technology professionals, shows that 44% of respondents run more than five distinct sites, and only 39% of those with consumer sites provide integrated cross-site search and navigation. The vast majority—89%—lack a collaborative interdepartmental online approach.

Report author Michael Healey, president of Yeoman Technology Group, an engineering and research firm focused on maximizing organizations' technology investments, provides a risk vs. rewards impact assessment and guidelines to build a best practices framework, in addition to 24 research charts.

Research Summary:

Companies aiming to improve their business online must coordinate their Web efforts across departments and divisions; simplify access, navigation and search; and incorporate social networking—all without jeopardizing security. After years of scrambling to keep up with new Internet technology amid budget and staff cuts, it's time for IT, working collaboratively with the business office, sales, marketing and customer service, to guide this essential change.

Findings:

  • 44% of respondents rate their customer-facing Web setups average to poor.
  • Nearly 45% say they operate more than five distinct sites; 14% run more than 50 sites.
  • Only 39% offer consistent navigation and search across their customer-facing Web sites.
  • Just 56% provide customers with single sign-on access to their various sites.
  • Only 11% report a truly collaborative approach to their company Web strategy; 6% say their strategy "changes with the wind."

For full access to the research data, members can download now: http://analytics.informationweek.com/abstract/83/4474/IT-Business-Strategy/research-well-integrated-web-presence.html

"The survey results make it clear that companies need to take a bigger-picture approach to their business online," says Lorna Garey, content director of InformationWeek Analytics. "The current hodgepodge of disconnected sites makes it hard for customers, vendors and employees to find what they're looking for...Mike gives IT leaders the tools to drive development of new policies and practices for a cohesive Web presence."

InformationWeek Analytics is a subscription-based service, offering peer-based technology research. Its site currently houses more than 900 reports and briefs, and includes a dedicated area where technology professionals can access complete issues of InformationWeek Magazine. More than one hundred new reports are slated for release in 2010. InformationWeek Analytics members have access to:

  • The full InformationWeek Analytics library of reports
  • Peer based research and analysis to guide buying and implementing decisions
  • Over 20 technology and IT business categories
  • New reports launched every week
  • Signature reports, such as the InformationWeek Salary Survey, InformationWeek 500 and the State of Security report

For more information on our membership programs please visit: http://analytics.informationweek.com/join

About InformationWeek Business Technology Network (http://www.informationweek.com/)

The InformationWeek Business Technology Network provides IT executives with unique analysis and tools that parallel their work flow—from defining and framing objectives through to the evaluation and recommendation of solutions. Anchored by InformationWeek, the multimedia powerhouse that looks across the enterprise, the network scales across the most critical technology categories with online properties like DarkReading.com (security), IntelligentEnterprise.com (application architecture), NetworkComputing.com (networking and communications) and PlugintotheCloud.com (cloud computing). The network also provides focused content for key IT targets, such as CIOs, developers, SMBs and IT Support Managers via InformationWeek Global CIO, Dr. Dobb's, InformationWeek SMB and HDI, as well as vital vertical industries with InformationWeek Financial Services, Government and Healthcare sites. Content is at the nucleus of our information distribution strategy—IT professionals turn to our experts and communities to stay informed, get advice and research technologies to make strategic business decisions.

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UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology.  Through its core businesses – media solutions, marketing services, and professional information – UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web and digital professionals, software and game developers, government decision makers, and telecom providers) actively participate in UBM TechWeb's communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat, and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.

Contact:

Art Wittmann


VP & Managing Director InformationWeek Analytics


415-947-6361


awittmann@techweb.com



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