SAN FRANCISCO, Oct. 28 /PRNewswire/ -- InformationWeek Analytics, the leading service for peer-based IT research and analysis, today announced the release of its latest research report, The Well-Integrated Web, which provides strategies and practices to create a cohesive customer-facing online presence.
The report, based on an analysis of our exclusive 2010 Corporate Web Presence Survey of 326 business technology professionals, shows that 44% of respondents run more than five distinct sites, and only 39% of those with consumer sites provide integrated cross-site search and navigation. The vast majority—89%—lack a collaborative interdepartmental online approach.
Report author Michael Healey, president of Yeoman Technology Group, an engineering and research firm focused on maximizing organizations' technology investments, provides a risk vs. rewards impact assessment and guidelines to build a best practices framework, in addition to 24 research charts.
Companies aiming to improve their business online must coordinate their Web efforts across departments and divisions; simplify access, navigation and search; and incorporate social networking—all without jeopardizing security. After years of scrambling to keep up with new Internet technology amid budget and staff cuts, it's time for IT, working collaboratively with the business office, sales, marketing and customer service, to guide this essential change.
- 44% of respondents rate their customer-facing Web setups average to poor.
- Nearly 45% say they operate more than five distinct sites; 14% run more than 50 sites.
- Only 39% offer consistent navigation and search across their customer-facing Web sites.
- Just 56% provide customers with single sign-on access to their various sites.
- Only 11% report a truly collaborative approach to their company Web strategy; 6% say their strategy "changes with the wind."
For full access to the research data, members can download now: http://analytics.informationweek.com/abstract/83/4474/IT-Business-Strategy/research-well-integrated-web-presence.html
"The survey results make it clear that companies need to take a bigger-picture approach to their business online," says Lorna Garey, content director of InformationWeek Analytics. "The current hodgepodge of disconnected sites makes it hard for customers, vendors and employees to find what they're looking for...Mike gives IT leaders the tools to drive development of new policies and practices for a cohesive Web presence."
InformationWeek Analytics is a subscription-based service, offering peer-based technology research. Its site currently houses more than 900 reports and briefs, and includes a dedicated area where technology professionals can access complete issues of InformationWeek Magazine. More than one hundred new reports are slated for release in 2010. InformationWeek Analytics members have access to:
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