INFURN: Sandy Wreckage Gives Birth to Inspiring Furniture

While many Americans remain challenged by the devastation that Superstorm Sandy left behind, some artists are using the wreckage to inspire creativity and promote charity. Modern online furniture retailer, INFURN responds to this effort known as the Reclaim NYC project.

Jan 15, 2013, 06:00 ET from INFURN

NEW YORK, Jan. 15, 2013 /PRNewswire-iReach/ -- For many Americans living on the East Coast, Superstorm Sandy ripped away the structural designs, decor and housing their communities relied upon. As many of these residents work together to rebuild their homes and towns, a project known as Reclaim NYC is using art to inspire charity and growth from the devastating event. According to a recent article from Co.Exist, "a group of artists and designers are 'reclaiming' and transforming that devastation, seizing upon detritus from the storm to create furniture and conceptual pieces…" In fact, the work has already raised funds for the Red Cross's New York City Chapter at a recent auction that attracted more than 200 guests. INFURN, a company that remains inspired by all creative takes on furniture commends this group of 24 artists for turning a distressing situation into one that offers a positive light.

The article cites how these pieces came to life, as industrial designer and project organizer Brad Ascalon explains, "Designers either used debris from Hurricane Sandy, or simply used the events that took place as inspiration for their work, which ranged from simple, functional work to more conceptual artistic pieces." Focused on the functional nature of modern furniture, INFURN notes that these efforts display a genuine commitment towards not only rebuilding these communities, but towards artistic evolution.

As an online retailer and producer of many modern inspired pieces of furniture, INFURN notes that negative events in history have often prompted artistic revolutions. In terms of furniture design, these actions have already been witnessed following the destruction of the Second World War. In a recent press statement, INFURN explains, "A lot of mid-century furniture designers used the nation's post-war or crisis mood as an inspiration for their designs.  For example: George Nelson fed his creativity from the spirit of the post-war America for progress and prosperity, which resulted in re-functioning commonplace items to form new objects in tune with the new era."

Although INFURN maintains a high respect for the inspiration and revolutions channeled through historic designers, the company keeps a focus on how such innovations can impact the future. In response to the efforts of Reclaim NYC, INFURN concludes in its press statement, "This project served as a great initiative to create something beautiful out of the wrecks of Superstorm Sandy. Events like these, although terrible, give artists a chance to use their imagination and reflect on a destructive event in history while still presenting a constructive input."


Infurn is a company devoted to the production of designer furniture, drawing on more than a century of iconic and widely-loved designs. The company seeks to produce furniture that is timeless, unique, and classic in its design. Infurn delivers its products to more than 20 different companies; each piece if hand-crafted and produced and shipped with the highest standards of quality control in mind. Infurn boasts more than 400 classic designs, and has shipped its products to more than 100,000 happy customers across the world.

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