Infusionsoft Releases Free E-Book to Help Small Businesses Create Email Marketing Campaigns that Drive Sales

"The Anatomy of an Email" breaks down email marketing best practices for small businesses

Nov 21, 2012, 08:00 ET from Infusionsoft

GILBERT, Ariz., Nov. 21, 2012 /PRNewswire/ -- Infusionsoft's latest e-book, "The Anatomy of an Email," teaches small business owners how to create emails that increase open rates, engagement and sales. In the e-book, email marketing consultant DJ Waldow discusses how to get the best results from emails by helping small businesses understand how to make them highly effective.



Get Infusionsoft's Anatomy of an Email E-Book:

This e-book covers everything small businesses need to know about creating effective email marketing campaigns. Download it now to discover:

  • Nine key components of every email
  • Pros and cons of different types of subject lines
  • How to create strong calls to action, including secondary and tertiary
  • How to grow your social network through email

The e-book is written by DJ Waldow, an email marketing consultant, writer, blogger, speaker and co-author of "The Rebel's Guide to Email Marketing." He is the founder and CEO of Waldow Social, a company that helps organizations approach email marketing from a strategic standpoint. DJ has spent more than seven years in the email, social and community-building world, advising clients on how to optimize their email marketing campaign and, on occasion, break some of the "best practice" rules. Connect with DJ on Twitter @djwaldow.

Tweet about this e-book: @Infusionsoft releases e-book to help #smallbusinesses create #emailmarketing campaigns that drive results.

About Infusionsoft
Infusionsoft provides an all-in-one sales and marketing software for small businesses. Its Web-based solution helps small businesses automatically market to get more customers, grow sales and save time. The privately held, six-time Inc. 500/5000 company is based in Gilbert, Ariz. and is funded by Mohr Davidow Ventures and vSpring Capital. For more information, visit

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