Initial Observations of the 2015 Big Data and Analytics Market Survey

Jan 14, 2016, 03:10 ET from Research and Markets

DUBLIN, Jan. 14, 2016 /PRNewswire/ --

Research and Markets ( has announced the addition of the "2015 Big Data and Analytics Market Survey: Initial Observations" report to their offering.

This report reveals the high level findings in this Big Data & Analytics Market Survey. It offers insight and encouragement to enterprises that have yet to embark on their BDA journey, and to the vendors of BDA solutions who continue to enhance their products and services in order to facilitate successful deployments.

Large enterprises in the US that have implemented BDA solutions are achieving rapid returns on their investment (ROI). The Web-based survey attracted 401 respondents in September 2015, with about half ( %) reporting production use of one or more BDA solutions; and about half ( %) in the process of implementing, evaluating, or engaging in BDA proof of concept (PoC) projects.

By their very nature, technological advancements always precede and drive practical applications. In the case of Big Data and advanced analytics (BDA), the technology developers-starting with Amazon and Google, and closely followed by Facebook, Netflix and others-were also the pioneers in successful BDA application deployments.

They set off a wave of technology and business innovation that is still building, pushing a rising tide of products, services and expectations. Individuals are bobbing happily atop this sea change, as they readily adapt to each new BDA enabled application that comes along. They love using their smartphones and tablets to instantaneously access shopping, banking, video entertainment and other BDA-enabled services.

At the organizational level, however, BDA is just beginning to address and fulfill its potential. Organizations that choose to deploy BDA solutions face numerous challenges; and these are exacerbated by the very real threat that their competitors may outmaneuver them by making faster, better use of BDA solutions. In fact, X% of respondents this 2015 Big Data and Analytics Market Survey believe that every enterprise will need BDA solutions to remain competitive. Almost all respondents ( %) consider BDA technologies to be more important than other technologies to their organizations

Key Topics Covered:

1. Executive Summary

2. Introduction

3. Survey Objectives, Methodology, and Demographics

4. Which BDA Solutions Are Popular Now?

5. Quantified ROIs for BDA

6. Meeting the Challenges to Successful BDA Deployment

7. Putting BDA Solutions in Context

8. Suggestions for BDA Buyers and Sellers

9. The Last Word

10. Appendix: BDA Solution Types and Categories

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SOURCE Research and Markets