LOS ANGELES, Feb. 1, 2017 /PRNewswire/ -- inMarket -- the mobile moments company powered by industry-leading beacon deployments in retail, bars, restaurants and nightlife -- today announces that Cameron V. Peebles has joined the company as Chief Marketing Officer.
Cameron joins inMarket as its first CMO, having previously led marketing initiatives for Airpush, mobileStorm, Stamps.com Enterprise and Nero Software. He has been a long time board member on the Interactive Advertising Bureau's (IAB) Mobile Marketing Center of Excellence. He brings 19 years experience in integrated marketing, strategy, pipeline optimization, creative design, public relations and strategic positioning to the team.
In his prior position as CMO of Airpush, Cameron was instrumental in bootstrapping the company to $100MM in revenue, while earning industry accolades including Marketing Department of the Year (Gold) at the 2015 Best in Biz International Awards, and Marketing Executive of the Year (Silver) at the 2015 Best in Biz U.S. Awards.
"Since 2010, inMarket has set the standard for real time engagement at the moment of truth and helped brands gain unprecedented advantage through beacon technology at scale. Now, as our space matures and we enter a seventh consecutive year of growth, we know that sharing our vision with the community will be an integral part of our next chapter," said Todd Dipaola, CEO and cofounder, inMarket. "Cameron has the perfect blend of marketing experience, savvy and the entrepreneurial spirit to lead our marketing team to continued success in the future."
InMarket's success has been driven by its retail beacon platform (which surpassed 100,000 retail locations in 2016), the launch of its inBar on-premise customer engagement solution to over 23,000 entertainment venues, and its comScore-verified reach of 50 million monthly active users.
"The strategies and technologies that brands use to engage with consumers in mobile have been consistently improving since the introduction of smartphones nearly a decade ago," said Cameron V. Peebles, CMO, inMarket. "inMarket's industry leading technology, impressive track record of driving ROI and history of consistent growth is second to none. I'm very proud to be leading the company's marketing initiatives as we expand even faster and reach many more exciting milestones."
Top advertisers like Energizer, Heineken and Clorox rely on inMarket for its expertise in precision proximity marketing at scale. For more information, please visit www.inmarket.com.
inMarket is an integrated mobile moments company powered by its market-leading beacon proximity deployments and the industry's largest verified reach. With billions of first party data points and machine learning algorithms, inMarket creates personalized and instantly relevant experiences based on location context. Brands and retailers use the platform to drive significant lift in sales by engaging with customers at the ultimate point of receptivity. inMarket, headquartered in Venice, CA with offices in NYC and Chicago, has achieved YOY growth annually since launching in 2010.
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