Inneractive And GeoEdge Sign Deal To Boost Ad Quality In Mobile Monetization

Partnership Addresses Major Industry Pain Points of Ad Transparency and Control

Apr 23, 2013, 12:00 ET from Inneractive

SAN MATEO, Calif., April 23, 2013 /PRNewswire/ -- Inneractive, mobile industry's leading Supply Side Platform (SSP) today announced signing a deal with GeoEdge, global visibility and ad compliance service to provide publishers with top ad quality, delivered in a clean, engaging user experience. Through this partnership, Inneractive and GeoEdge verify that there is no malware or inappropriate material that publishers wish to avoid, inside ads or landing pages. GeoEdge's analytic platform captures, monitors and screens all ads served by any ad network in every geo-location. The system screens ad tags, keywords, URLs and malicious content. By delivering real-time alerts, the GeoEdge's service then notifies Inneractive when non-compliance events are identified allowing publishers complete transparency and control over their ads' content.

Andreas Mac Mahon, CPO of Flexion Mobile, a leading mobile app monetization solution, working as a supply side with Inneractive, shares his experience: "Ad Quality control offered by Inneractive and GeoEdge enabled us to locate a prohibited ad on our inventory. Following that, we opted out of the ad network and the matter was resolved in less than 10 minutes. This transparency provided us full control over the ad networks and campaigns running on our inventory."

"One of the biggest challenges facing digital advertising, especially on mobile, is protecting against publishers' apps from being filled with undesirable content," said Offer Yehudai, President and Co-Founder of Inneractive. "When it comes to ads supplied by the ad networks, their content can be undetectable. Working with GeoEdge enabled us to provide full transparency into the ads' content and share it with publishers – a powerful tool to address a serious issue."

"We are excited to partner with Inneractive, one of the major players in the mobile industry," said Amnon Siev, Vice President of Product Management at GeoEdge. "The publishers' call for ad transparency and the ways to identify ads that do not follow their compliance rules is too dire to ignore, and we're happy to lead the shift towards full visibility and control over ads' content, especially together with Inneractive."

About Inneractive
Inneractive is the mobile industry's leading Supply Side Platform (SSP) enabling premium publishers to benefit from global and high quality monetization verticals across all mobile platforms.
Inneractive has become the publishers' monetization platform of choice by offering the following developer tools: Direct sales, Programmatic buying, Guaranteed delivery of large quantities of inventory, Real time bidding, Mediation of remnant inventory with premium demand partners.

All these developer tools and more available in one SDK / robust API, both fast and easy to integrate.

Founded in 2007, Inneractive has its headquarters in Israel and operates offices in Silicon Valley, New York, and London with offices soon to open in Singapore and Mumbai.

About GeoEdge
GeoEdge provides publishers, media buyers and ad networks with total visibility to their entire ad spectrum and arms them with the tools to gain complete control over their ad inventory. Thanks to GeoEdge technology online professionals can view, monitor and analyze ads that are displayed on any web or mobile site, for any user, in any geo location to ensure compliance, streamline ad operations and maximize monetization. Founded in 2009 and headquartered in Providence, Rhode Island, GeoEdge is the largest global visibility solution provider in the world For more information, visit 

SOURCE Inneractive