ROSEVILLE, California, November 29, 2017 /PRNewswire/ --
InnerScope Hearing Technologies Inc. (OTCQB: INND) announced today a successful launch as part of the INND.com website an Direct-To-Consumer (DTC) E-Commerce Store for its Personal Sound Amplification Products (PSAPs) and its Hearable/Wearable hearing products. The Company prides itself on giving consumers direct access to top quality hearing products from around the world and plans on adding new products to the website as they are developed. The Company continues to expand infrastructure and growth capabilities within its new E-Commerce platform, beginning with the launch of its E-Commerce DTC Store.
InnerScope Hearing Technologies DTC E-Commerce Store launched with 2 ear-level PSAP products with its universal fitting earpiece that fits approximately 94% of all consumers and can be worn comfortably all day. In addition, the store also offers 2 Hearable/Wearable PSAP products that can be used to understand conversation better in a variety of situations and difficult listening environments. The Hearable/Wearable products, have Bluetooth functionality and is able to be adjusted by the user for more advance hearing features using a smartphone with the Android app as well as having the options for streaming capabilities via audio input for music/movies.
"We are very excited and thrilled when we went live with our E-Commerce DTC Store," said Matthew Moore, president of InnerScope Hearing Technologies (INND). "Building an E-Commerce platform is part of the company's vision for our strategic expansion and a key component to create a continuous "Revenue Eco-System". This revenue-driven strategy and innovation allows us to stay competitive in this era of digital transformation by capturing the customer's hearing needs and experiences at every stage of their journey to find a solution to help them hear better. Sticker Shock of the cost of traditional hearing aids from $4,000 to $6,000 coupled with the inconvenience of making multiple trips to get the hearing aids fitted, results in 80% of the population that seek help, deciding not to get hearing aids or help of any kind. We have built our E-Commerce platform specifically for those individuals who are not receiving the help they need and deserve. The PSAPs and Hearables/Wearables technology products that we are offering through our DTC E-Commerce Store are fast becoming an alternative hearing solution over the high cost and inconvenience of hearing aids. It is estimated approximately 1.2 billion people are suffering with 25 db or greater hearing loss that could consider using PSAP's and or Hearables for helping with their hearing needs.
A study in the July 4, 2017, Journal of the America Medical Association found that less expensive over-the-counter Personal Sound Amplification Products (PSAPs) might be a good alternative for some people.
In the study, researchers compared the effectiveness of a traditional hearing aid with five of the most common PSAPs among 63 adults, average age 72, with mild to moderate hearing loss marked by trouble hearing soft sounds from a distance (such as sitting in the back of a room at a meeting) or in a crowded environment (such as a busy restaurant).
Researchers had the two groups repeat back sentences under different background noise conditions. They found that the hearing aid group was able to repeat back 88% of words spoken to them. In comparison, four of the PSAPs helped people repeat 81% to 87% of spoken words, which was clinically equivalent. (The fifth PSAP had only a 65% success rate.) The researchers noted that for some people, a PSAP might be a low-cost option for people with situational hearing loss.
About InnerScope Hearing Technologies (INND):
InnerScope Hearing Technologies (INND) is a technology driven company with highly scalable B2B and B2C solutions. The Company offers a B2B SaaS based Patient Management System (PMS) software program, designed to improve operations and communication with patients. INND also offers a Buying Group experience for audiology practice, enabling owners to lower product costs and increase their margins. INND will also compete in the DTC (Direct-to-Consumer) markets with its own line of "Hearables", and "Wearables" and revolutionary APPs on the iOS and Android markets.
INND has plans on opening, operating and expanding a chain of audiological and retail hearing device clinics. INND's seasoned team of professionals, with collectively over 200+ years of experience in the hearing aid industry, including successful operations in hearing aid manufacturing and retail store management. Our team has the knowledge, relationships, and the experience to quickly deploy new products and software to serve approximately 1.2 billion people around the globe that are suffering with 25 db or greater hearing loss. For more information, please visit http://www.innd.com.
SOURCE InnerScope Hearing Technologies, Inc.