Innersense Organic Beauty Announces $500,000 Salon Stimulus Fund for Its US Professional Community

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May 12, 2020, 11:00 ET

CONCORD, Calif., May 12, 2020 /PRNewswire/ -- Award-winning clean hair care brand Innersense Organic Beauty announces a $500,000 salon stimulus fund to help its hairstylist community replenish its salon retail inventory, back bars and stations as the United States begins lessening COVID-19 business restrictions. The allowance means active salons and stylists can get back behind the chair with fresh inventory and minimized financial burdens.

Founded by hair stylists for hair stylists, Innersense Organic Beauty established the fund to assist its essential salon partners who have been forced to shut doors during the pandemic. Active salons and stylists can use their gift allotment on in-stock retail inventory, backbar products and samples.

"This is not a fund to offer credit, promotion or loans. It's a no-strings attached gift to help our hard hit salon and stylist community," says Greg Starkman, Innersense Organic Beauty founder. "Our salon partners are the heart and soul of our brand. This program allows them to get back behind the chair, with product in hand, without worry, financial burden or any sort of payback."

"It's what they need right now so they can get back to doing what they love, and that's doing hair."

Founded as "self care for caregivers behind the chair," the clean beauty brand is maintaining its intimate connection with the holistic hair community during the pandemic by enlisting stylists to serve as live hair consultants on its US website and contributing financial assistance to the Professional Beauty Association COVID 19 Relief Fund.

Beauty professionals Greg and Joanne Starkman founded Innersense Organic Beauty to bring clean, pure and toxin free hair care to salons, stylists and consumers seeking to make healthier choices. A leader in the clean hair care movement, the brand can be found in salons, specialty beauty retailers and e-retailers across the globe. Visit innersensebeauty.com to learn more.

For any questions or immediate requests, please contact: [email protected].

SOURCE Innersense Organic Beauty