Innovation Drives New Trends in Pet Products
What the experts say consumers will be eager to buy this year
CHICAGO, March 25 /PRNewswire/ -- The U.S. pet market continues to grow, even in these challenging times. According to the American Pet Products Association (APPA), U.S. spending on pets is projected to reach $48 billion in 2010.
It's a fact, we love our pets and never want them to be without the best. The pet aisle reflects this trend with new, innovative products hitting the shelves everyday.
"We're seeing more and more of the same trends in pet health, wellness and fun that we see in our own lifestyles," comments Don Tomala, managing partner of Matrix Partners, a leading advertising and PR firm specializing in pet products. "These days, we are constantly looking for newer and better ways to stay healthy, fit, and happy. These trends are just as important for pet parents and the products they buy for them."
Out of 779 exhibitors at the upcoming Global Pet Expo, featuring over 3,000 new products, here are the pet experts' picks of the best products to look for this year:
Yummy Chummies dog treats, made with fresh wild Alaska salmon, have natural benefits for dogs that promote a healthier heart, skin and coat. www.yummychummies.com |
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Global Pet Expo booth #526 |
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The HALTI head collar, the world's #1 training aid, makes the pet owner Top Dog and effectively stops dogs from pulling and tugging on their leash. www.companyofanimals.us |
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Global Pet Expo booth #2989 |
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One click of the buckle and the dog and owner are ready to go with the comfortable, functional, EzyDog Quick-Fit™ Harness. www.ezydog.com |
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Global Pet Expo booth #814 |
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Free Range Dog Chews Buckarooz! naturally-shed deer antler treats are marrow-rich and long-lasting, satisfying your dog's instinctive need to chew. www.freerangedogchews.com |
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Global Pet Expo booth #316 |
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Named one of the Pet Product Breakthroughs of the Year, Puppy Pinata is the only plush dog toy stuffed with treats, which satisfies your dog's "inner wolf" to search, hunt and work for their food. www.puppypinata.com |
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Global Pet Expo booth #813 |
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GoodBye Odor works naturally and gently in the digestive system to neutralize odor-causing substances in the body with just one application a day. www.goodbye-odor.com |
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Global Pet Expo booth #2881 |
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Nurtured Pets® Anti-Lick Strip Prevent® bandages deter pets from licking, biting and chewing surgical sites, cuts and abrasions, and alleviate issues stemming from behavioral problems. www.nurturedpets.com |
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Global Pet Expo booth #884 |
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RedMoon Custom PetFood allows you to formulate a natural, specialized diet for your pet using only the most nutritious ingredients available plus all-natural, chelated vitamins and minerals. www.redmoonpetfood.com |
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RedMoon Custom PetFood will not be attending the Global Pet Expo this year, but it is a breakthrough product concept pet owners will be sure to love. |
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Pork Chomps, made from natural, baked pork skin, are a safer, tastier, more digestible alternative to beef rawhide, and 9 out of 10 dogs prefer them. www.porkchomps.com |
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Global Pet Expo booth #743 |
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Stella & Chewy's® dinners are made with wholesome ingredients like raw meat sourced from USDA-inspected facilities, raised naturally for uncompromising nutrition and taste. |
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Stella & Chewy's® Carnivore Kisses™ and Carnivore Crunch™ freeze-dried treats are the perfect bite-sized way to keep up a natural, raw diet for your pup. www.stellaandchewys.com |
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Global Pet Expo booth # 2159 |
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TropiClean® fresh breath made easy!™ is a new line of safe, natural, oral pet care products designed to fight periodontal disease without brushing. www.tropiclean.net |
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Global Pet Expo booth #2051 |
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SOURCE Matrix Partners, Ltd.
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