Innovation Drives Success in 2010 for Everything Channel

A commitment to providing IT channel executives with solutions that drive revenue and increase efficiencies fuel company growth

Dec 15, 2010, 12:46 ET from Everything Channel

FRAMINGHAM, Mass., Dec. 15, 2010 /PRNewswire/ -- Everything Channel (, a UBM company, today announced the company has continued along its path of growth and innovation in 2010 due to a focus on providing IT channel executives comprehensive solutions to help drive bottom line growth. With the re-launch of the company's flagship web property, the strategic acquisition of cloud marketing technology solution SharedVue and the reintroduction of COMDEX as a virtual event, Everything Channel solidified its reputation as the destination for IT channel resources.

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Additional 2010 Highlights Include:

--Redesign of and

--Hosted 20 successful in-person and virtual events

--Recognized for editorial and design excellence

--Introduced a new Senior Vice President of Events and Vice President of Marketing

--Continued Channel@Work program momentum

Addressing Unique Channel Requirements

The re-launch of in August was coupled with the re-design of and, as part of an overall corporate strategy to offer a more dynamic and integrated experience for technology executives seeking channel expertise. Through the complementary network of sites, Everything Channel offers channel managers a comprehensive look at events, media, research, consulting and sales and marketing services available to support their individual business needs.

The site in particular was updated to address the increasing need for custom research and education. IT executives can now engage with other channel colleagues in specialized workshops, leverage consulting services to assess the best opportunities for launching new products into the channel and access free resources such as the recently launched eBook on cloud computing.

Everything Channel's dedication to providing unmatched editorial and design was also recognized by the prestigious Min's b2b Editorial Design & Excellence awards. was selected as a finalist in three categories including Best Print/Online Coverage of Single Topic, Best Single Article – B2B, and Best News Coverage. The submission for Best Single Article – B2B, "Never Enough" was chosen as the category winner.

Content Syndication

Committed to addressing the unique needs of the channel audience, Everything Channel also sought to meet the demands of today's channel marketers. Increasingly this audience has struggled to find a comprehensive solution that can manage end-to-end marketing campaigns, while delivering rapid, tangible ROI. With the acquisition of SharedVue, Everything Channel now provides a marketing automation platform to simplify and syndicate content throughout the partner ecosystem. To date, there are nearly 10,000 registered partners on the SharedVue platform, making it one of the largest cloud marketing platforms for the channel today.

To see the value SharedVue and Everything Channel can bring to your organization, read the HP case study.

Targeted Events

Despite the uncertain economy, organizations continue to recognize the value of both virtual and face-to-face event opportunities. This past year, Everything Channel hosted 20 events, including the anticipated return of COMDEX as a virtual event. With nearly 5,000 attendees over the course of two days, COMDEXvirtual became the largest independent virtual tradeshow in the IT industry. In addition the annual XChange Americas event brought together technology vendors and channel leaders, including over 100 sponsors.  

By providing venues for channel leaders to solve business problems, create partnerships and expedite growth, Everything Channel events large and small delivered the content, connections and opportunity businesses require to succeed in today's marketplace.

Executive Leadership

To help bolster its event roster and further integrate Everything Channel's unique channel offerings, the company expanded its executive bench with the promotion of veteran employee, Lisa MacKenzie as Senior Vice President of Events and IT industry veteran Miriam Kutcher as Vice President of Marketing.  MacKenzie and Kutcher are working together to elevate Everything Channel's complete set of channel technology solutions.

Commitment to Community

In addition, Everything Channel was proud to continue its Channel@Work initiative, designed to give back to local communities, throughout 2010 at several events. At XChange Solution Provider in March, participants volunteered in the Dayton Heights School Technology Makeover which provided an upgrade to the computer lab and library as well as mural paintings in the school hallways. In August, the XChange Americas project, Supporting Our Troops, honored eight military families and presented them with technology to help communicate with loved ones at home and abroad in addition to gift cards for living expenses.

To watch a video of the Dayton Heights School Makeover click here.

To watch a video snapshot of the Supporting Our Troops program in action click here.

"2010 was a year of incredible growth and exciting new opportunities and we expect nothing less from 2011," said Robert Faletra, CEO of Everything Channel. "We are committed to serving as the destination for channel resources and will continue to look for innovative ways to help customers succeed in an increasingly dynamic IT channel environment."

Everything Channel

Everything Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, Everything Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. Everything Channel is a UBM company. To learn more about Everything Channel, visit us at

About United Business Media Limited (

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists – with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.


Sarah Murray


Miriam Kutcher


SOURCE Everything Channel