Innovation Modern Lingerie, NÜDWEAR™ Helps Brides "Enjoy Full Support on Their Big Day!"

Jul 12, 2012, 09:00 ET from NÜDWEAR

LONDON, July 12, 2012 /PRNewswire/ --

Wall Street turned High Street entrepreneurs 
Astrid Morales and Samantha Alesna fill the lingerie gap with
No Straps, No Lines, Just Curves

Innovators in modern lingerie, NÜDWEAR provides fashion-friendly undergarments and accessories. From its signature backless and strapless Nüdti bra to its laser-cut, Nüd seamless panties, NÜDWEAR's mission is to banish lines for good through innovative designs and fabrics. NÜDWEAR founders, Astrid Morales and Samantha Alesna, found that the seamless lingerie in the market often left much to be desired.  Both from investment banking backgrounds, Sammy and Astrid knew that they were on to something.

"I'm getting married this summer and I knew that if I was struggling to find undergarments I could wear with my dress, I probably wasn't alone. The traditional strapless bras I tried were uncomfortable and weren't versatile enough to wear with my low-back strapless dress. I knew there had to be a better solution," Samantha Alesna said. With no luck in their search, these two business savvy ladies set out to create their own and NÜDWEAR was born, with the slogan line for brides "Enjoy our full support on your big day!"    

"We wanted to create functional comfortable undergarments that would give women the freedom to wear any outfit with confidence. We've spent a lot of time finding the best materials and fabrics. Our panties for example, are individually laser cut from a special fabric that has built in four-way stretch and requires no stitching, seams or uncomfortable elastic bands. There is nothing in the market like it, it's the ultimate seamless panty!" said Astrid.

NÜDWEAR was launched in early 2012 and has already been met with tremendous success. The company sold over 2,000 of their rule-defying strapless backless Nüdti bra within the first two weeks of launching. NÜDWEAR delivers internationally through their website

Prices start from £9.99


Contact: Samantha Alesna,