Innovations to Fiksu Platform Power Unprecedented Mobile App Marketing Performance

BOSTON, Dec. 13, 2012 /PRNewswire/ -- Fiksu, Inc. (www.fiksu.com), developer of the award-winning Fiksu Mobile App Marketing Platform that combines centralized media buying power with advanced optimization technology, today released a powerful reporting and analytics dashboard for tracking mobile app advertising performance and media spend. The Fiksu Platform also now features real-time bidding (RTB) ad buying capabilities and the most technologically advanced approach to attribution and tracking, to remove the guesswork from bidding and buying decisions and solving the historically difficult problem of mobile targeting.

Capping six months since its Series B funding, these innovations make Fiksu the first and only integrated marketing technology platform to provide high-performance tracking, centralized media buying access, targeting, optimization, and reporting for mobile app marketers. Fiksu's growing success includes global penetration with major local presences in EMEA and APAC, setting Fiksu onto a strategic growth path for 2013.

Fiksu's proven platform is already generating impressive results for customers' user acquisition programs, including:

• Up to 60 percent reduction in media costs
• Up to a 3x increase in loyal user acquisition
• Driving significant revenue for 30 of the top 50 grossing gaming app publishers

"We designed our technology platform to be highly extensible and strategically scalable, recognizing that a robust mobile advertising platform is the future of mobile app marketing," said Micah Adler, CEO and founder. "Our market-leading real-time bidding capabilities and statistically proven optimization algorithms reduce the complexity of media buying and deliver the most effective results for our customers' advertising spend." 

New analytics dashboard:
Fiksu's new dashboard provides full transparency into mobile advertising performance including detailed statistics on post-download behaviors such as purchases and registrations. It equips marketers with deep, customizable analysis into loyal user acquisition and monetization tactics by ad network, campaign, country, and device, moving targeting beyond CPI to focus on what really matters: finding users that engage and monetize. 

Tracking and attribution:
With five patents pending around mobile ad tracking and app marketing, the Fiksu Platform delivers the most accurate, measurable results and the greatest buying power. A multi-technology approach including UDID, Advertising Identifier, Digital Fingerprinting, HTML5 cookies, and MAC Address tracking enables access to more than 225 billion global monthly impressions across hundreds of ad networks, real time bidding exchanges, social networks, and premium publisher sources.

Broadest campaign tracking:
The Fiksu Platform now allows marketers to track all their campaigns by providing tracking links that can be used to monitor and report on social media, email, QR codes, and other campaigns—all in one central location within the Fiksu Dashboard, regardless of the campaigns' origins.

Centralized media buying:
Fiksu can now connect app marketers to more than 95 percent of all available iOS and Android inventory. The Fiksu Platform's ad buying capabilities are fueled by recent enhancements to its demand-side RTB platform, enabling the most value through targeted, highly cost-efficient media buying. Unparalleled technology advances give Fiksu access to this valuable RTB inventory without the need for UDIDs or identifiers.

KnowledgeBase:
The Fiksu Platform draws upon 59 billion tracked app events, with an additional 1.7 billion added every week, to deliver unprecedented insights that drive precise targeting, removing guesswork from bidding and buying decisions.  

About Fiksu
Fiksu, Inc. helps leading brands optimize their iOS and Android mobile app marketing campaigns and secure large volumes of loyal users. The company's flagship product, the Fiksu Mobile App Marketing Platform, spans the entire mobile ecosystem providing the most cost-effective, predictable and intelligent mobile advertising solution, slashing user acquisition costs and ensuring sustained user engagement. Additionally, Fiksu offers FreeMyApps^TM, an app discovery platform where users are rewarded for trying out great apps and games. Based in Boston, Mass., Fiksu is venture-backed by Qualcomm Ventures and Charles River Ventures. More at www.fiksu.com, @Fiksu and on the Fiksu blog.

SOURCE Fiksu, Inc.