Innovative Beverage Group Teams with NPG PR for Relaxation Product drank®
HOUSTON, and NASHVILLE, Tenn., Aug. 23, 2011 /PRNewswire/ -- Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) announced today that the Company has teamed up with NPG PR to handle public relations for the company's proprietary product, drank®, the first relaxation product of its kind in today's market. NPG PR will handle all media relations, social media, event planning and branding.
(Logo: http://photos.prnewswire.com/prnh/20110823/CL55945LOGO )
NPG PR is a full-service public relations boutique based in Nashville, TN with offices in Los Angeles and Atlanta. Specializing in consumer, lifestyle and entertainment PR, NPG PR was founded by entertainment veteran, Nicole Pope Gaia. With over 30 years of collective PR experience, the NPG PR team has worked closely with entertainment industry power players like Ashton Kutcher (Punk'd, Two and a Half Men), Joan Rivers (Fashion Police), Joel McHale (Talk Soup, Community), Guiliana Rancic (E! News), Tabatha Coffey (Bravo's Tabatha's Salon Takeover), Norah Jones, Joss Stone and Amos Lee. Past roles have included managing booking and publicity for high-profile clients such as MTV Networks, Nissan North America, Mars Inc, E! Networks, Paramount Pictures, Miss America Organization, Comedy Central, HarperCollins and Walt Disney Studios. From red carpet events to product launches, NPG PR has a reputation for consistently capturing consumer and media attention by executing unique and relevant campaigns.
"Innovative Beverage Group has always had its finger on the pulse in the new age, innovative beverage sector," said Nicole Pope Gaia, President, NPG PR. "CEO Peter Bianchi, is a pioneer in his field and his thought-leadership has made him a sought after expert. His track record for success and aptitude for spotting trends makes this an exciting partnership. We are thrilled with the opportunity to further drank's popularity by implementing creative and progressive media campaigns."
"By aligning ourselves with NPG PR, we know the brand will be positioned perfectly within the ever-evolving media landscape, current pop culture trends and social media practices," said Peter Bianchi, CEO and creator of drank®. "NPG PR's expertise and vast experience, coupled with their innovative outreach and hands-on approach to develop, strategize and communicate key messages, is exactly what we need to take this product to the next level."
drank® is the first extreme relaxation dietary supplement to hit the market designed to help calm and relax. With a slogan of "slow your roll®," this lightly carbonated relaxation product uses melatonin, valerian root and rose hips to provide a relaxing effect. Since launching drank® to select markets in early 2008, it has become the go-to product for consumers looking to relax their mind and body.
For more information about drank®, please visit: www.drankbeverage.com or follow the brand on Twitter @slowyourroll and on Facebook.
For media samples, product images, logo/artwork and further information, please contact NPG PR.
SOURCE NPG PR
Share this article