Innovative Crowdfunding Platform Launches U.S. Site

Offers Athletes, Teams and Leagues New Channel to Raise Funds and Brands a New Way to Meaningfully Engage with Fans

Dec 14, 2015, 13:37 ET from

MIAMI, Dec. 14, 2015 /PRNewswire/ -- Today, the rewards-based crowdfunding platform dedicated to sports, announced the launch of its U.S. site: Founded in 2013, has already received more than 4,000 projects with athletes, teams, organizations and leagues from around the world and helped them raise more than US$2 million towards equipment, training, travel and other key expenditures in relation to realizing sports-related projects.

With offices in Paris, London and Miami, provides an easy-to-use interface and expert support services for project owners ranging from Olympic-level athletes to local youth clubs. Project owners can quickly upload their projects and raise funds far more efficiently from a wider source of backers than they could through traditional fundraising tactics.

"I launched because I saw that only the most elite athletes were receiving funding from sponsors, and that many very talented athletes were seeing their dreams going unfulfilled because of lack of funds," explained Loic Yviquel, CEO of "It was also clear that the relationships between athletes and their fans provided an opportunity that was untapped."'s innovative model also provides brands with a way to connect with athletes and fan communities in an impactful way. Olympic gold medalist Kaitlyn Farrington has created a project that integrates several of her existing snowboard sponsors. By supporting athletes through the platform, brands can show their commitment to a sport at the grassroots level and communicate with fans on a one-to-one level, rather than the traditional broadcast channels which have become less effective.

According to Barchir Zeroual, Global Director, Marketing Ventures at Coca-Cola, their investment in is linked directly to the strong alignment between the two organizations. "As a leader in global sports sponsorship, Coca-Cola is constantly looking for relevant and authentic opportunities to connect with fans around their passions. not only provides a platform for athletes to fuel their dreams, but also allows fans to participate in the success of their favorite athletes and teams in a truly meaningful way."

Athletes at all levels have found value in leveraging the platform. Professional volleyball team Trevor and Taylor Crabb recently launched a project and expressed their excitement for this novel platform, with Trevor saying, "Not only is this a cool way to meet and interact with our fans but now we've created a new playing field for them to connect with us as we travel the world playing to represent the United States, our families, friends and our home state of Hawaii."

Athletes, teams, leagues, organizations can quickly and easily submit a project, while fans and brands can visit the site to show their support by sponsoring a project.

Founded in September 2013 and with offices in Paris, London and Miami,'s mission is to provide athletes and sports-focused organizations with a more efficient way to generate much-needed funds. For more information, go to or contact Clay Smith at