Innovative Hair Play Is Big Trend At 2015 Toy Fair
MGA Entertainment Unveils Three New Lalaloopsy Products That Will Redefine Hair Play
Feb 13, 2015, 09:00 ET
LOS ANGELES, Feb. 13, 2015 /PRNewswire/ -- One of the biggest trends from this year's New York Toy Fair promises to be new and different ways girls can play with dolls' hair. MGA Entertainment, the world's largest private toy company, will be unveiling three new Lalaloopsy products, each with an innovative and creative new way to interact with doll hair.
Lalaloopsy Stretchy Hair Doll:
Lalaloopsy Stretchy Hair Doll has hair that stretches to 3x its original length! Girls can style her hair as wacky and silly their imaginations will stretch. Hair-dos are created by stretching the doll's hair super long, then styling it into a braid, twist or spiral. The style will stay until the valve is released, allowing the hair to return to normal length.
Lalaloopsy Girls Crazy Hair Doll:
Unlike an doll hair ever seen before, Lalaloopsy Girls Crazy Hair dolls provide endless amounts of hair play options. The four doll characters come with colorful bendy hair that allows girls to create tons of different hairstyles. The hair can be cut, lengthened, colored, glittered, or accessorized with style!
Lalaloopsy Tinies with Hair:
The world of Lalaloopsy is now tinier than ever! New Lalaloopsy Tinies have hair made of lanyard string! Each character is different, and based on a beloved large doll character. An included poster shows all available collectible Tinies.
MSRP: $10.99 for 5-pack
"At MGAE, we continually strive to innovate and introduce products that redefine play patterns and engage children's imaginations," said Isaac Larian, CEO of MGA Entertainment. "Our new additions, which are natural extensions of our current Lalaloopsy brand family, are infused with creativity, imagination and fun."
The full assortment of Lalaloopsy dolls is available at major retail outlets and dot coms. For more information, please visit www.lalaloopsy.com or www.facebook.com/lalaloopsy.
About MGA Entertainment
MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary products for the toy and consumer electronics market. The company also licenses its products in such areas as home décor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy™, Moxie Girlz™, Mooshka™, Bratz®, Vi and Va™, and Zapf Creation®.
Photo - http://photos.prnewswire.com/prnh/20150212/175299
SOURCE MGA Entertainment
Share this article