Innovative Service Aimed at Enhancing In-Suite Customer Experience at the Air Canada Centre

TORONTO AND OTTAWA, April 4, 2012 /PRNewswire/ - Maple Leafs Sports & Entertainment Ltd (MLSE) and Toushay Inc. are proud to announce the deployment of an in-suite tablet-based service to enhance guest experience. 

MLSE, one of the world's premier sports and entertainment companies, working together with Toushay, an Ottawa-based innovator in mobile customer service applications, are running their initial deployment phase at Air Canada Centre. The solution provides Executive Suite guests the opportunity to browse and order merchandise, including custom jerseys, in addition to other guest services.

Toushay's service has enabled an incremental channel of engagement to provide value added services to Executive Suite guests. With Toushay's innovative cloud-based solution and services, MLSE have the ability to create, deploy, update and manage their in-suite concierge application. The initial phase was primarily focused on merchandise and custom jersey ordering from Real Sports Apparel at Maple Leaf Square, with the added benefit of integrated digital signage. The program will continue efforts focusing on merchandise sales for the remainder of the season while looking for additional service opportunities within suite and restaurant services.

"MLSE is always looking for ways to enhance our fan experience during our events. The Toushay Virtual Concierge Application has been well received and proved to be a valuable addition to our other methods of communicating and interacting with our customers," said Robert Hunter, Executive Vice President Venues and Entertainment, MLSE. "The Toushay platform offers a unique opportunity to measure the impact of various marketing and product choices we make, and then update the application in real-time, to help us continuously improve our customer service, and ultimately, our business."

"Toushay is privileged to work with a world leading organization like Maple Leafs Sports and Entertainment," said David Waugh, Senior Vice President Marketing and Product Management at Toushay. "Toushay is all about helping our customers improve their guests' experience and satisfaction, through the use of our patent-pending state-of-the-art solution, that imposes almost no impact on their already busy IT departments."

The MLSE current deployment with Toushay is scheduled to run through the end of the NHL season.

About Toushay
Toushay is a leading provider of innovative solutions for enhancing customer experience and service through the use of fixed and roaming mobile applications. The Toushay cloud-based solution enables customers to greatly reduce the complexity, and cost, of creating, deploying, and updating mobile applications, with minimal impact to IT departments. 

About Maple Leaf Sports & Entertainment Ltd.
Maple Leaf Sports & Entertainment (MLSE) is one of the world's premier sports and entertainment companies that owns the Toronto Maple Leafs (NHL), the Toronto Raptors (NBA), the Toronto Marlies (AHL), Toronto FC (MLS), Air Canada Centre, Maple Leaf Square and three digital channels — Leafs TV, NBA TV Canada and GOLTV Canada. MLSE has also invested in four of Toronto's sports facilities — Ricoh Coliseum, home of the Marlies, BMO Field, home of Toronto FC, Lamport Stadium, and the MasterCard Centre for Hockey Excellence, the practice facility for the Maple Leafs and Marlies. MLSE operates and manages events at Ricoh Coliseum and BMO Field.

Toushay and the Toushay logo are trademarks of Toushay Incorporated. 
All other trademarks are the property of their respective owners.

SOURCE Toushay Inc.