In&Out Different Beauty™ Prestige Skincare Brand Launches in North America

North American Expansion to be Led by Seasoned Beauty Executive Julia Petrini

Oct 14, 2010, 13:42 ET from In&Out Different Beauty(TM)

NEW YORK, Oct. 14 /PRNewswire/ -- Switzerland-based prestige skincare brand, In&Out Different Beauty™, a subsidiary of Innovative Biotechnologies Laboratories, entered the North American market this summer. With the opening of its flagship boutique on New York City's Madison Avenue, the brand expands its international reach to join the existing state-of-the-art stands at the Paris Gallery outlets in Dubai, Abu Dhabi and Bahrain, as well as a new e-commerce site at

Leading the company's North American expansion and NYC flagship boutique's operations is veteran beauty executive, Julia Petrini. With more than 18 years in the prestige beauty business, Julia has been appointed In&Out Different Beauty's Chief Operating Officer. Her main role is to strategically manage the day-to-day operations of the company for the North American market.

"When I initially learned about In&Out Different Beauty™ I was drawn to the unique internal and external approach to overall wellness," says COO Julia Petrini. "Opening the flagship store in New York City is just the beginning of our US expansion. Our goal is to make a big impression within the competitive prestige market as we prepare to redefine the standard in luxury skincare."

The new boutique, located at 1007 Madison Avenue in New York City, features an interactive motion sensor touch screen in the front window. The diagnostic software invites those walking by to answer specific questions related to skin and lifestyle, and in return they will receive customized recommendations to help address their skin concerns. For consumers unable to visit the NYC boutique, the brand has recently added a shopping cart to their site,, making the products available nationwide.

In&Out Different Beauty™ currently offers five customized treatment systems that have been developed to target skin concerns such as Acne, Anti-Aging, Whitening and Sensitive & Reddish Skin as well as Slimming. In addition, In&Out Different Beauty™ also offers a wide range of food supplements, called "In" Products, to increase the efficiency of the treatments and restore and repair any skin and body issues.

About In&Out Different Beauty™

In&Out Different Beauty™ reinvents traditional skincare by combining the latest in biotechnology with unique natural ingredients to create innovative treatment systems that act simultaneously on both the inside and outside of the body. Founded in 2006 by a French entrepreneur and his wife, a plastic surgeon, the Switzerland-based skincare company is a niche beauty brand focusing on the prestige, high-end market. In&Out Different Beauty™ offers skincare, essential oils and food supplements that work synergistically to deliver solutions for specific issues including targeted treatments for Acne, Anti-Aging, Whitening and Sensitive & Reddish Skin as well as Slimming. Please visit or contact (877) 309-7626 for in-depth information about In&Out Different Beauty™ and its products.

SOURCE In&Out Different Beauty(TM)