RESTON, Va., July 29, 2015 /PRNewswire/ -- Inovvo, a leader in wireless network analytics, today announced that it has completed its purchase of comScore's Wireless Solutions division including the company's flagship Subscriber Analytix platform.
Inovvo now services all Subscriber Analytix clients, including Tier 1 communication service providers in North America, Asia Pacific and Europe. Inovvo retains the licensing rights to the proprietary technology and data that were utilized as part of the platform.
Inovvo is based in Reston, Virginia and is led by president and CEO Joseph Khalil. Mr. Khalil is a veteran of both the telecommunications and analytics fields along with the senior members of Inovvo's team. Together they bring decades of experience to the organization which provides best-in-class technology solutions to the wireless industry.
"As competition continues to intensify, the first priority for any service operator is to meet subscriber demands for faster, more reliable and relevant services on their connected wireless devices," said Joseph Khalil. "With the Subscriber Analytix platform, Inovvo answers the real-time challenges that wireless operators face in meeting this demand by providing an integrated, real-time view of their subscribers that enables a seamless customer experience."
A Morgan Lewis team led by Washington, D.C. Corporate Practice Group Leader, Andrew Ray, represented Inovvo in the transaction.
Inovvo, a leader in wireless network analytics, answers the challenges that operators face today in marketing, customer care and network planning. Inovvo improves operator interactions with their subscribers and enhances customer experience by providing on an individual basis detailed analytics and deep insights into behaviors, interests, usage, and network performance. Empowered with the information, Inovvo gives its clients the means to create a personalized subscriber experience resulting in minimized churn, improved ARPU margin and increased loyalty.
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