DURHAM, N.C., April 27, 2015 /PRNewswire/ -- INRFOOD (http://www.inrfood.com/) is giving people more control of their nutrition, beginning with a better understanding of what goes into today's foods and how dietary decisions directly affect peoples' health and wellness. With its assortment of practical tools like calorie counting and ingredient analysis, the company's new, customizable free mobile app – available now on the App Store – is a big step in that direction.
Founder and CEO Keval Mehta believes everyone deserves to know what's in their food. "Our motto is 'Trust What You Eat,' but that's difficult because the industrialized food system is more chemistry than biology, and many products have numerous additives. INRFOOD is spurring a grassroots nutrition revolution that's calling for more transparency in foods and ingredients."
Dietary guidance too often focuses on calories or carbs to the exclusion of micronutrients and other ingredients that are just as, if not more important. INRFOOD makes deciphering all of these variables tremendously simple, bringing transparency to a complex topic.
The INRFOOD app's foundation is a growing database of over 750,000 foods and 15,000-plus ingredients. Unlike one-size-fits-all nutrition labels, the app creates unique labels based on individual preferences. An endurance athlete and an office worker will obviously have different needs. Simple color coding and personalized alerts based on specific ingredients are further examples of the app conforming itself to the user rather than the other way around.
The chance to discover interesting and nutritious food and meal ideas is another key benefit of INRFOOD. The app lets users see what others with similar nutrition profiles have been consuming, a helpful tool when looking for something new to eat.
INRFOOD has been 2 years in the making; the development team's vision is a nutrition solution for every possible scenario – athletes, pregnant women, vegetarians and vegans, and so on. In the coming months, the team will be announcing new features and tools to bring this vision closer to reality.
Mehta concluded: "To bring change to the food system, we need to empower people to make better food choices. A change in demand will accelerate this new food revolution. We plan on being the bridge to connect our community with all the best food choices available. Together with the user community, we can revolutionize our food and in turn, change everyone's lives for the better."
INRFOOD transforms nutrition (and lives) with complete health and wellness in mind. It simplifies the complexities of nutrition with personalized alerts and recommendations. Instead of just counting calories it focuses on a bottom up approach through analysis of the core components – the ingredients. The goal is to empower consumers to make better-informed dietary decisions specifically for their needs.
Keval Mehta, CEO
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