Insider One Introduces Agent One™, the Self-Optimizing Intelligence System for Autonomous Customer Engagement

Agent One™ combines Agent One Teams and Agent One Audiences into a natively connected two-sided intelligence system where every interaction strengthens the next decision.

NEW YORK, Sept. 17, 2026 /PRNewswire/ -- Insider One, the leading agentic customer engagement platform, today announced the launch of Agent One™, the self-optimizing intelligence system for autonomous customer engagement.

Agent One introduces a new operating model for customer engagement where intelligence compounds through every interaction. The self-optimizing intelligence system continuously understands customer context, determines what should happen next, takes action, learns from outcomes, and improves future decisions.

"There are decades where nothing happens and there are weeks where decades happen. This is the moment we have been building toward for years. This is where the next decade of customer engagement begins," said Hande Cilingir, Co-Founder and CEO at Insider One. "The industry spent the last decade teaching systems to remember customers. The next decade will belong to systems that know when to change their mind. For years, companies have invested in collecting more signals, building richer profiles, and creating faster access to data. But data alone does not create understanding. Customers change. Context expires. The winning systems will not be the ones that remember everything. They will be the ones that understand what matters now. Agent One brings together more than a decade of AI and customer engagement leadership into a self-optimizing intelligence system. For the first time, brands can continuously adapt to changing customer intent at scale, closing the gap between what customers want and what businesses deliver in every interaction. As the system understands, decides, acts, and learns, it continuously improves the quality of every decision, allowing engagement and business outcomes to compound over time."

At the core of Agent One is a natively connected two-sided intelligence system built around both sides of customer engagement: the business and the customer.

Agent One Teams runs customer engagement for teams, planning, deciding, creating, orchestrating, and optimizing toward the outcomes brands define. Instead of teams manually managing individual engagement decisions, Agent One Teams enables marketers to define objectives and guardrails while autonomous intelligence determines the next best action.

Agent One Teams brings together purpose-built agents designed for specific customer engagement roles. Based on the objective, the system calls upon the right agent for the task, whether planning a strategy, creating content, orchestrating experiences, or optimizing performance, combining decisioning and action in one continuous workflow.

As Agent One Teams operates, it learns from every interaction and outcome. As performance changes, the system continuously adapts, optimizing journeys, content, offers, segments, and engagement decisions to improve what happens next, autonomously.

Agent One Audiences listens directly to customers, understanding their intent in their own words and turning every interaction into intelligence that improves what happens next.

Through Agent One Audiences, brands can deploy customer-facing agents that move beyond static interactions. Shopping Agent helps customers discover and decide with personalized guidance, while Support Agent helps resolve customer needs through contextual conversations that continuously improve future engagement.

Together, Agent One Teams and Agent One Audiences create a continuous intelligence loop. Both systems read and write from the same living context, allowing what customers reveal in conversations to improve what brands do next, and what brands learn from all their interactions to improve every future customer conversation. What either side learns, the other inherits, creating a continuously improving intelligence system.

Agent One is designed to operate within the technology ecosystems brands already use. Through native integrations, APIs, and MCP-based connectivity, Agent One can connect intelligence across existing data environments, channels, and enterprise systems.

"The differentiation behind Agent One is the architecture that enables intelligence to continuously self-improve. Agent One was built natively as one intelligence system, connecting data, context, decisioning, orchestration, and execution into a continuous learning loop," said Muharrem Derinkök, Chief Product Officer at Insider One. "Vertical integration gives Agent One the depth required for self-optimization, while warehouse-native access and open, composable architecture allow it to operate across any data environment, interface, or execution layer. This enables autonomous decisioning and action while every interaction strengthens the intelligence behind the next decision."

Agent One is designed to deliver autonomy on the brand's terms. Marketing teams define the outcomes they want to achieve, establish the objectives and guardrails, and determine where and how much autonomy the system should apply, ensuring clear and enterprise-grade governance.

Agent One elevates the role of marketing and customer engagement teams from operators of individual channels, campaigns, and decisions to owners of an intelligent customer engagement system, setting strategy, defining objectives, managing guardrails, and continuously optimizing how the system operates.

As Agent One continuously understands, decides, acts, and learns, teams can spend less time executing individual actions and more time collaborating across the business, aligning customer engagement with broader business outcomes, and shaping the strategies that guide autonomous decision-making. By enabling an intelligence system capable of making and acting upon millions of decisions simultaneously, Agent One allows customer engagement to deliver greater business value while moving marketing teams up the value chain toward strategy, innovation, and cross-functional collaboration.

"Marketers were promised agents. What they got were operators. They complete part of the work, then hand control back to the team. The result is that marketers are still managing decisions at a scale no human team can sustain," said Serhat Soyuerel, Co-Founder and Chief Revenue Officer at Insider One. "Agent One changes that operating model. Brands define the outcomes and guardrails, while Agent One autonomously makes and acts upon millions of decisions, learns from every interaction, and improves what happens next. This changes what customer engagement teams can achieve, creating a lasting competitive advantage where every interaction strengthens the next decision and outcomes compound over time."

Agent One Teams and Agent One Audiences are available as part of the Insider One platform, bringing autonomous intelligence into the complete customer engagement ecosystem. To learn more, visit: https://insiderone.com/agent-one

About Insider One

Insider One is the leading Agentic Customer Engagement Platform, enabling brands to deliver autonomous, end-to-end customer engagement and AI-driven growth.

Insider One is the only platform that brings together a native Customer Data Platform (CDP), journey orchestration across the broadest set of channels, purpose-built agents, advanced personalization, and AI, trusted by over 2,000 customers, including Samsung, L'Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP.

Insider One has built a new operating model for marketing and customer engagement, where intelligent systems and agents do not just inform decisions; they execute them. Beyond AI decisioning, our Agent One solution plans, creates, executes, and optimizes the end-to-end customer journey autonomously. Marketing and customer engagement teams define the outcomes they want to achieve, and AI determines the optimal path to reach them, continuously ingesting and interpreting live signals to identify the next best action in real time, and orchestrating engagement across every channel, moment, and interaction.

At its core, Insider One operates on a closed-loop architecture where data, decisioning, and execution exist within one system, with every outcome feeding directly back into the intelligence layer, enabling real-time learning with no gap between insight and action, removing the need for campaigns completely. 

Loved by customers and recognized by analysts, Insider One is consistently ranked as a leader by Gartner, Forrester, IDC, and G2 in key categories, including: AI, Personalization, Cross-Channel Marketing, Customer Data, and more. Accolades include:

• Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies
• Leader in the IDC MarketScape for Worldwide Omnichannel Marketing Platforms for B2C Enterprises
• Leader in the Gartner Magic Quadrant for Personalization Engines
• Insider recognized as a Leader in The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms)
• Leader in the Forrester Wave for Experience Optimization Platforms
• 2026 Gartner® Peer Insights™ Customers' Choice for Multichannel Marketing Hubs with a Score of 100/100 for Willingness to Recommend
• 2025 Gartner® Peer Insights™ Customers' Choice for Personalization Engines™
• The #1 G2 Leader in 11 categories, including CDP, Personalization Engines, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a perfect 100/100 user satisfaction score

Today, Insider One is powered by more than 1,500 team members representing 50+ nationalities across 30+ offices. The company is woman-founded and predominantly women-owned, with 70% of senior executive roles held by women.

Through initiatives such as SheCodes, SheLeads, Young Engineers Club, and 100 Cities, 100 Projects, Insider One continues to expand its global impact, creating opportunities and advancing inclusion, education, and equity for future generations.

SOURCE Insider One