WHITE PLAINS, N.Y., May 31, 2016 /PRNewswire/ -- InspiriaMedia Group (IMG), a leading outdoor advertising and inbound marketing firm, releases a free resource, "The Essential Guide to Outdoor Advertising," for businesses interested in outdoor advertising. The more times someone sees your marketing message, the more likely it is to influence them. Outdoor advertising is one of the most effective and affordable ways to build brand awareness and gain impressions among your target audience. This handy eBook is available, free of charge, on InspiriaMedia Group's website.
While digital marketing tactics have become increasingly important, companies of all sizes continue to embrace outdoor advertising. "Outdoor advertising is a tried and true marketing tactic," explains Ronnie Ram, CEO of InspiriaMedia Group. "If you understand your target customers, you can use out-of-home advertising to effectively and affordably reach them. Advertisers and consumers alike value the permanence of outdoor advertising. Unlike social media ads and other digital advertising tactics, outdoor advertising exists in the real world and is both physical and tangible."
This outdoor advertising eBook teaches readers:
●Why outdoor advertising is an effective marketing tactic
●How to choose the right type of outdoor advertising
●How to get the best rates on their media placement
●How to create their first outdoor advertising strategy
InspiriaMedia Group is the 15th fastest-growing agency and one of the top 1000 fastest-growing companies in the United States, as recognized by Inc. magazine. The InspiriaMedia Group team of marketing professionals has overseen hundreds of outdoor advertising campaigns, from billboards in Times Square to transit systems, airports, malls and more in all major markets across the United States.
"Outdoor advertising is about reach, frequency and impressions," says Ram. "Our job is to help you identify the WHO, reach them with a high FREQUENCY (i.e., 20x per month for commuters of rail advertising) and deliver SUBSTANTIAL impressions. When you calculate the cost of that impression, you will be floored at how little it is!"
Click here to download your free outdoor advertising e-Book today or visit InspiriaMedia.com for more information.
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SOURCE InspiriaMedia Group