Announces Their First Book for Insurance Agents: Mastering Insurance Marketing

Insurance marketing is changing rapidly over the last decade and continues to evolve to this day. Mastering Insurance Marketing is a highly in-depth guide to what successful agents are doing today to market their agencies both online and offline.

Oct 26, 2010, 06:18 ET from

CHICAGO, Oct. 26 /PRNewswire/ -- Any insurance agent curious about how marketing has changed with the recent explosion of social media can gain a wealth of knowledge from the new guide from, Mastering Insurance Marketing: How to Move Your Agency Forward in the New Media Age. This new book is a valuable resource for agents who are just getting started or who have been working in their communities for years.

Compiled by company founders Seth Kravitz and Lev Barinskiy, Mastering Insurance Marketing: How to Move Your Agency Forward in the New Media Age includes all of Barinskiy's knowledge from his years as a top-selling insurance agent as well as what both have learned from working with thousands of successful agents on a daily basis.

"My business partner, Lev Barinskiy, and I consider writing this book one of the most important things we have done in our six years here at," writes Kravitz in his introduction to the book. "This book sums up hundreds of interactions with agents all across the country and brings the mass of their insurance marketing knowledge into a single, easy-to-read book."

Included in the guide is an explanation for why social media and personal interactions with customers are preferable marketing methods to traditional media like newspapers, magazines, radio, the Yellow Pages and others. Also inside are agent-tested tips for using leads, getting referrals, making a real impression on your community and using personal stories to create a relatable marketing strategy. Plus, agents can learn best practices from other agents at the top of their field.

Kravitz and Barinskiy believe their book is the best on the market for agents looking to grow their books of business. Once you read it, you'll feel the same way.


According to Inc. Magazine,, with thousands of insurance agent clients, was the 24th fastest-growing company in the U.S. in 2009. The company started in 2004 when Lev Barinskiy and Seth Kravitz started a small Internet lead business in Lev's basement.

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