InsuranceQuotes.com Survey: More than 40% of U.S. Adults in the Dark about Mothers' Life Insurance

SAN FRANCISCO, May 7, 2012 /PRNewswire/ -- More than 40 percent of U.S. adults whose mothers are living don't know whether their moms have life insurance, according to a new survey released today by InsuranceQuotes.com, a Bankrate Insurance company. And even those who do know their mothers' life insurance plans are often in the dark about the details.

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The survey was conducted online in March by Harris Interactive among more than 2,000 U.S. adults age 18 and older.

Even if it's difficult, having a conversation with your mom about her life insurance is a financially – and emotionally – smart thing to do, according to John Egan, managing editor of InsuranceQuotes.com.

"Other than flowers, one of the Mother's Day gifts that you may want to give your mom is a heart-to-heart talk about financial matters, including details about any life insurance that she has. This kind of gift will last much longer than a dozen roses will," Egan said.

Findings of the survey include:

• Among U.S. adults whose mothers are living, 42 percent say they aren't sure whether their moms have life insurance.
• Of those U.S. adults who indicate their mothers have life insurance, 37 percent say they aren't sure whether they are listed as beneficiaries.
• Of those U.S. adults who are named as beneficiaries on their moms' life insurance policies, 38 percent say they wouldn't know how to claim the death benefits.
• Among U.S. adults who are mothers themselves and don't have life insurance, 33 percent listed "I haven't even thought about it" as the reason for not having coverage.

For more information about the InsuranceQuotes.com survey, visit www.insurancequotes.com/life_insurance-mothers.

Survey methodology

This survey was conducted online within the United States by Harris Interactive on behalf of InsuranceQuotes.com from March 23-27, 2012, among 2,220 adults age 18 and older. This online survey is not based on a probability sample and, therefore, no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, contact John Egan at [email protected].

About InsuranceQuotes.com

InsuranceQuotes.com provides consumers with a free, easy way to shop for and compare insurance quotes online, and delivers information about auto, home, health and life insurance and other types of insurance.

For more information, visit InsuranceQuotes.com.

InsuranceQuotes.com is part of Bankrate Insurance. Other Bankrate Insurance properties include AutoInsuranceQuotes.com, InsureMe.com and NetQuote.com.

Media contact
John Egan
512-799-1022
[email protected]

SOURCE InsuranceQuotes.com