InsureWell and LTCI Partners Partner to Deliver Next-Generation Long-term Disability and Care Solutions

Jul 08, 2015, 08:00 ET from

SAN DIEGO, July 8, 2015 /PRNewswire/ -- InsureWell, the only national digital insurance marketplace for income protection, announced a broad strategic partnership with LTCI Partners, LLC, the leading national brokerage firm specializing in long-term care solutions. The agreement aligns the two companies' efforts to drive greater awareness of the value of long-term disability and care solutions while developing joint products and services designed to protect consumers in the future.

A growing body of research finds that younger generations demonstrate a different financial planning outlook and insurance protection approach than the retiring Baby Boomers. This represents a new challenge for the financial services industry—how to engage with a new generation who predominantly evaluate products and services online. As leading intermediaries, LTCI Partners and InsureWell will offer new strategic approaches to address this challenge.

Both disability and long-term care insurance are critical protection solutions increasingly important to financial security given current and emerging long-term trends:

  • One in eight workers will be disabled for five years or more during their working careers
  • Increases in contracting, self-employment and job hopping require portable disability insurance solutions
  • Advances in medicine and increasing longevity are driving a greater need for financial protection to offset the growing cost of long-term care

"A disability, whether in one's working years or beyond, is one of the principle challenges for every individual and, more importantly, the wider family. This can be financially devastating if not adequately planned for in advance. Our partnership with LTCI Partners will allow us to jointly review how to improve education in an under-served market and reach the emerging working generation on new digital and social media channels in a manner consistent with their desired user experience," said Bill Unrue, CEO, InsureWell.

"Despite the passage of the healthcare reform, the need to plan for additional healthcare costs that may occur in the future is a reality," said Tom Riekse, Managing Principal of LTCI Partners. "LTCI's portfolio of long-term care resources and LTC experts complements InsureWell's ability to help clients navigate the income protection landscape on demand. Together, our joint solutions will allow consumers and financial advisors to gain full benefit of next-generation technology-enabled critical protection insurance."

About InsureWell is a leading online insurance marketplace with nationwide coverage.  The company serves as a consumer advocate and helps consumers find the best solutions to protect their income if they became unexpectedly ill or injured and could not work.

Supporting both consumers and financial intermediaries, InsureWell leverages technology, data analytics and informatics to enhance the consumer digital experience and develop next-generation technology-enabled insurance solutions. The company works with the major carriers, including Mutual of Omaha, Met-Life, Principal Financial Group, and Guardian.

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About LTCI Partners
LTCI Partners, LLC, is a national brokerage general agency devoted to assisting financial advisors, direct sellers of insurance products and benefits brokers with long-term care planning solutions. LTCI Partners offers marketing, sales and administrative support to financial professionals and a wide variety of LTC products from the nation's largest and most respected carriers, including John Hancock, Genworth, Transamerica, Mutual of Omaha and more.  For information, visit or call (877) 949-4582.

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Sterling Kilgore, Inc.

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