NEW YORK, March 9, 2015 /PRNewswire/ -- Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced that it has integrated with Innovid, the global leader in advanced video advertising, to offer media quality reporting to advertisers. Through the partnership, Innovid's advertisers can gain access to Integral's unbiased reporting data, which has been integrated into the Innovid ad server as a distributorship of Integral's Marketer's Edge.
"As video inventory increases, so does the importance of understanding media quality," said Michael Iantosca, CRO of Integral Ad Science. "It is vital that video advertisers have access to impartial data to both ensure the best possible ROI and maintain brand integrity. With this partnership, Innovid's clients can be confident that their campaigns are receiving insight from a 100 percent neutral third party."
Integral's customizable technology enables advertisers to measure and optimize video campaign performance, mitigate risk and boost ROI. With the Innovid integration, advertisers can not only deploy interactive and personalized video solutions, but are able to monitor inventory performance across multiple metrics, including viewability, ad fraud, brand safety, geo-compliance, contextual relevance, and ad clutter.
"Video is one of the fastest-growing and most complex digital advertising disciplines, but with innovative technology in place, it can yield unprecedented levels of consumer engagement and ROI," said Zvika Netter, CEO of Innovid. "We are excited to offer our clients Integral Ad Science's sophisticated media quality data to optimize their video campaigns and gain highly valuable performance insight."
Innovid is the global leader in advanced video advertising, empowering advertisers to deliver interactive and personalized video experiences across multiple devices. Bridging the technological gap between TV and digital, Innovid simplifies the shifting video landscape for visionary agencies, brands and marketers. Additionally, Innovid's end-to-end video ad platform gives agencies and brands the transparency and ability to create, deliver and measure video campaigns, regardless of the media source to drive optimized, ROI-driven results. For more information, please visit www.innovid.com
About Integral Ad Science
Integral Ad Science is a technology company focused on ensuring safe, quality media environments for online advertisers. Employing the industry's only media valuation platform, Integral Ad Science evaluates the media environment and establishes a TRAQ Score (TRue Advertising Quality), a first-of-its-kind, quantifiable measure of media quality that ultimately benefits every media buyer, seller, publisher and trading platform. TRAQ Score supports an advertiser's ability to plan, execute and target their audience in an environment that reflects their brand image and drives ROI, while simultaneously setting benchmarks for publishers who wish to improve the quality of their content and design to attract premium advertisers. Integral is headquartered in New York with operations in San Francisco, Chicago, London, Berlin, Sydney, Melbourne and Singapore. Learn more at www.integralads.com.
SOURCE Integral Ad Science