Integrated Advertising Market to reach USD 112.72 billion by 2025 | SpendEdge

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Frequently Asked Questions: 

• What are the major market threats?
  Suppliers in this market have moderate bargaining power owing to low pressure from substitutes and a moderate level of threat from new entrants.
• Who are the key vendors in the Integrated Advertising Market?
  Dentsu Inc., VMLY&R, Daniel J. Edelman Holdings Inc., BBDO Worldwide, Omnicom Group Inc., The Interpublic Group of Companies Inc., Havas Group, WPP Plc, Publicis Groupe SA, and Goodby Silverstein & Partners, are some of the major market participants.
• What are the pricing models followed by buyers?
  Performance-based pricing, hourly-based pricing, and project-based pricing models are the widely adopted pricing models in the Integrated Advertising Market.
• What will be incremental spending in Integrated Advertising?
  The procurement market will register an incremental spend of about USD 112.72 billion, during 2021-2025.
• What is the CAGR for the Integrated Advertising market?
  Integrated Advertising will grow at a CAGR of about 4.00% during 2021-2025.

SpendEdge suggests three forecast scenarios (optimistic, probable, and pessimistic) considering the impact of COVID-19. SpendEdge's in-depth research has direct and indirect COVID-19 impacted market research reports. 

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• Security Software - Forecast and Analysis: The security software will grow at a CAGR of 8.60% during 2021-2025. The pressure from substitutes and a moderate level of threat from new entrants has resulted in the moderate bargaining power of suppliers. This makes it extremely important to get the pricing and pricing model right.
• Experiential Marketing Sourcing and Procurement Report: The experiential marketing services prices will increase by 4%-8% during the forecast period and suppliers will have a moderate bargaining power in this market..
• Big Data Analytics- Sourcing and Procurement Intelligence Report: This report evaluates suppliers based on technological expertise, industry expertise, data security measures being implemented by suppliers, and financial stability.

Key Insights Provided in the Integrated Advertising Research Report:

•  What are the changes expected in the price forecast report?
• Is my Integrated Advertising TCO (total cost of ownership) favorable?
• How is the price forecast expected to change?
• What is driving the current and future price changes?
• Which pricing models offer the most rewarding opportunities?

Table of Content

• Executive Summary
• Market Insights
• Category Pricing Insights
• Cost-saving Opportunities
• Best Practices
• Category Ecosystem
• Category Management Strategy
• Category Management Enablers
• Suppliers Selection
• Suppliers under Coverage
• US Market Insights
• Category scope
• Appendix

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SOURCE SpendEdge