Integrated Marketing Summit Celebrates First Anniversary

KANSAS CITY, Mo., Sept. 29 /PRNewswire/ -- Top thought leaders behind some of America's most celebrated brands will gather for an exceptional two-day event as Kansas City hosts the Integrated Marketing Summit (IMS) on Tuesday, October 12th and Wednesday, October 13th at the Hyatt Regency Crown Center.

This showcase celebrates IMS's first year in business as the nation's premier educational summit for both Business-to-Business and Business-to-Consumer marketers. With more and more American companies large and small focusing their marketing efforts across multiple channels instead of the traditional print and broadcast advertising, it's critical that Midwest-based marketers learn and understand these emerging communications platforms and begin integrating them into their own marketing programs for optimal results.

Day 1 of the Summit (Tuesday, October 12) will feature 30 marketing and advertising experts who guide major U.S. companies. These experts will lead 14 educational programs designed specifically to arm advertising, public relations, marketing and sales professionals with a wealth of proven methodology and best-practice ideas as well as give them opportunities to ask questions of trendsetters in the field.

The morning keynote speaker will be Don E. Schultz, Professor of Integrated Marketing Communications at Northwestern University (Evanston, IL). He will address "Why Most Companies Can't Do Integration." Patrick Moorhead, VP Director of Mobile Platforms at Draftfcb (Chicago, IL) will keynote speak at lunch and address "The Future of Integrated Marketing" and the role mobile marketing with play.

Day 2 of the Summit (Wednesday, October 13) will feature four optional, hands-on workshops beginning at 8 a.m. and include: Creating a Measurable Marketing Plan, Search Engine Marketing & Optimization, Beginning Social Media and  Advanced Social Media. These in-depth sessions will allow attendees greater interaction with colleagues and workshop leaders

For a complete list of speakers, visit www.integratedmarketingsummit.com.

"Hosting our second Kansas City Summit means we've achieved a successful first year by continuing to meet the demands of marketing and sales executives around the country," says Shawn Elledge, IMS's founder and chief engagement officer. "Previous seminars were held in Atlanta, Chicago, Denver, Minneapolis and St. Louis. Our diverse roster of speakers has excelled at delivering invaluable insight into revenue-driving topics such as demand generation, social media, mobile marketing, sales and marketing alignment, tracking return on marketing and sales investment and search engine optimization."

About Integrated Marketing Summit

Founded by Shawn Elledge in July 2009, the Integrated Marketing Summit (IMS) was formed around the core belief that the single most important role of marketing is to drive revenue rapidly. The complexities of the business environment, both digital and traditional, reflect the fact that customers and prospects interact with companies, products and services across an increasing number of channels. IMS is designed to explore and provide information on the practices, technologies and expertise needed to create true cross-channel, integrated marketing. Visit www.IntegratedMarketingSummit.com for details and registration information.

SOURCE Integrated Marketing Summit