CHICAGO, Aug. 6 /PRNewswire/ -- Top thought leaders behind some of America's most celebrated marketing campaigns will gather for a special two-day event as Chicago hosts its first-ever Integrated Marketing Summit (IMS) on Tuesday, August 24th and Wednesday, August 25th at the Hilton Rosemont O'Hare. With more and more of America's companies large and small focusing their marketing efforts across many channels instead of the traditional use of print and broadcast advertising, it's critical that Chicago-based marketers learn all they can about Integrated Marketing Communication techniques that work.
Over 25 marketing and advertising experts who guide major US companies, in both BtoB and BtoC markets, will lead 16 educational program tracks on August 24th to support area marketers and business owners who might need additional education and best practice expertise with 3 optional next day, hands-on workshops on: search engine marketing & optimization, social media, mobile marketing. IMS is also offering a 4th hands on workshop on facebook marketing immediately following the summit on Tuesday the 24th from 6pm to 8pm.
The educational tracks are designed to arm advertising, public relations, marketing and sales professionals with a mix of proven methods and cutting-edge ideas as well as give attendees an opportunity to ask questions of trendsetters in the field. The next day, August 25th, features intensive hands-on workshops giving attendees a greater chance at interacting with their colleagues and the workshop leaders.
Tuesday's morning keynote address called The Agile Marketer - A Framework For Succeeding In The New Marketing Era will feature Chad Mitchell, Senior Managing Consultant, IBM's Global Business Services.
The lunchtime keynote address will feature Tim Arnold, Adweek Columnist and 30-year advertising veteran, who will ask the audience - "Is Luxury is Dead? And why should I care?" Thanks to a new, in-depth study by Dwell (Magazine) Strategy + Research, Tim will share insights into the attitudes, motivations and behavior of upper income individuals - the "New Affluents" - and what their favorite brands are, and why.
Marketing experts who will lead seminars at the Integrated Marketing Summit, from well-known marketing agencies and corporations, include:
- Gayle Novak, Director of Client Service and Partner at Slack Barshinger & Partners (Chicago, IL)
- Chris Kovac, Director of Social Media Marketing at Nicholson Kovac (Kansas City, MO)
- Mike Pranikoff, Director of New Media, PR Newswire (Washington, DC)
- Garth Moulton Co Founder VP of Community for Jigsaw, a Salesforce.com company (Charlotte, NC)
- Michele McMahon Senior Director, Marketing Operations at Ariba (Atlanta, GA)
- David Armano, SVP Edelman (Chicago, IL)
- Reggie Riley, VP Multi-Media Sales, Wall Street Journal (Jersey City, NJ)
Just to name a few of the 20 plus speakers.
Sessions will cover revenue-driving topics for marketers and advertising professionals including; demand generation, public relations, social media, mobile marketing, sales and marketing alignment, tracking return on marketing and sales investment, search engine optimization, integrated marketing solutions and case studies.
Past Comments about IMS.
"The Integrated Marketing Summit is a very important event and demonstrates the need for continuing to learn and discuss key digital trends in the context of all marketing areas, not just in silos. This is a must-attend event for any serious marketer and any city is fortunate to be a stop on this tour," said Simms Jenkins, CEO of Atlanta-based agency BrightWave Marketing and recent winner of the Atlanta Marketer of the Year Award from the American Marketing Association- Atlanta Chapter.
For a complete list of speakers and topics or to register for the event, visit http://www.integratedmarketingsummit.com/events.html and select Chicago.
About Integrated Marketing Summit
Founded by Shawn Elledge in July 2009, the Integrated Marketing Summit (IMS) was formed around the core belief that the single most important role of marketing is to drive revenue rapidly. The complexities of the business environment, both digital and traditional, reflect the fact that customers and prospects interact with companies, products and services across an increasing number of channels. IMS is designed to explore and provide information on the practices, technologies and expertise needed to create true cross-channel, integrated marketing. Visit www.IntegratedMarketingSummit.com for details and registration information.
SOURCE Integrated Marketing Summit