Integrated Water Services Rebrands as Veyra to Lead Next Era of Advanced Water, Wastewater, and Filtration Solutions

AUSTIN, Texas, Sept. 28, 2026 /PRNewswire/ -- Integrated Water Services (IWS), an industry leader in specialized industrial and municipal water, wastewater and filtration solutions, announced today that it has officially changed its corporate name to Veyra (pronounced VAY-ruh). The comprehensive rebrand includes a new corporate identity, modern visual hierarchy, and an upgraded digital platform, launching live at WEFTEC 2026, in New Orleans.

The name Veyra is inspired by the Latin vera and pura—meaning true, pure, and authentic—with the dynamic root vey, representing conveyance and continuous flow. Anchored by the company's new tagline "Purity by Design," the elevated brand signals the company's strategic transformation from legacy field construction into a cohesive, technology-first solutions platform.

Central to the new visual identity is Veyra's logo icon, which features a fluid, three-dimensional Möbius strip. The Möbius form was chosen to communicate circularity—serving as a visual metaphor for water being continuously recovered, treated, reused, and returned to the ecosystem. The seamless, infinite loop encapsulates Veyra's focus on sustainable water reclamation and advanced process filtration.

"Veyra represents the purity of our engineering, the velocity of our growth, and our focus on solving our customers' toughest filtration, water and wastewater challenges," said Cody Phipps, Chief Executive Officer. "Over the past three years, we've rapidly expanded our proprietary technologies and integrated key acquisitions to deliver capabilities no single company in this space has had before. Veyra is the name our clients' next generation of solutions deserves."

What's changing — and what isn't:

• One Company, Specialized Brands: Veyra creates a unified corporate platform for M|MBR Systems, Complete Filtration Resources, Tetrasolv, KLa Systems, and Advanced Equipment & Services Inc., while preserving the specialized expertise, customer relationships and market identity of each business.
• One Integrated Portfolio: Veyra brings advanced MBR systems, modular wastewater infrastructure, specialized filtration, aeration systems, and aftermarket services together under one strategic architecture.
• A More Connected Customer Experience: Veyra's new digital platform provides centralized access to technical documentation, engineering resources, solution information and lifecycle support, making it easier for customers and partners to engage with capabilities across the portfolio.

"Our commitment to clients and partners remains absolute," said John Rigas, Chairman and CEO of Sciens Water. "As Veyra, the company is sharpening its commercial edge and giving its teams a brand that matches the sophistication of what they deliver."

Veyra will debut its new identity at Booth #335 at WEFTEC this week, and online at www.goveyra.com.

About Veyra

www.goveyra.com

Veyra delivers modular, scalable process water and wastewater solutions for municipal, commercial, and industrial customers — combining advanced treatment technology, precision filtration, intelligent controls, and lifecycle support. Veyra is headquartered in Austin, Texas.

About Sciens Water Opportunities Management, LLC

www.scienswater.com

Sciens Water, the fund manager of the majority shareholders of IWS, is an affiliate of Sciens Capital Management, LLC, an alternative asset management firm founded in 1994. With headquarters in New York and an office in London, Sciens launched the Sciens Water Opportunities Fund in 2018 to invest in the U.S. water sector. Sciens' approach is to identify the biggest challenges facing the U.S. water and wastewater industry today and solve them through the formation and development of platform companies that seek to meet these challenges on a national scale with a high level of purpose and impact on health, the environment, and local economies. Sciens has invested in platform companies in several water sub-sectors, including utilities, treatment, storage, financing, and digital infrastructure.

Media Contact
Jamie English
Veyra
[email protected]

SOURCE Integrated Water Services, Inc.