Integrity and The Modern Insurance Store Announce Partnership to Prioritize Holistic Life, Health and Wealth Planning for Seniors

Medicare-focused agency will more effectively reach today's tech-savvy seniors by utilizing Integrity's
proven platform of technology and advanced marketing solutions

DALLAS, March 11, 2025 /PRNewswire/ -- Integrity Marketing Group, LLC ("Integrity"), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced it has partnered with The Modern Insurance Store, an independent marketing organization based near Cincinnati, Ohio, and led by Daniel Farlow and Anthony Selm. Financial details of the partnership were not disclosed.

"It is an honor any time dedicated, service-oriented teams like The Modern Insurance Store partner with Integrity. Anthony, Daniel and their entire team bring a commitment to service and transparency that is perfectly in sync with our core values," shared Bryan W. Adams, Co-Founder and CEO of Integrity. "Their community involvement and the trust they've built with their agents and clients show they approach both business and life with true servants' hearts. With our cutting-edge marketing, technology and support services, Integrity can equip The Modern Insurance Store with the resources it needs to drive growth, enhance agent productivity and deliver solutions that best fit client needs. Together, we can create brighter futures for families across the country and help them make the most of what life brings." 

The Modern Insurance Store specializes in guiding clients who are new to Medicare by offering education, support and a simplified plan selection process. In addition to Medicare, the firm offers health and life insurance to help families live healthier and more secure lives. The Modern Insurance Store is deeply committed to building trust with its community by participating in local service opportunities and always maintaining high ethical standards and transparent business practices. It is also a supporter of Empower Youth, a local organization benefitting underprivileged children.

"Integrity and The Modern Insurance Store are closely aligned in both values and vision, making this partnership a consistent fit with our growth trajectory," said Daniel Farlow, Co-President of The Modern Insurance Store. "Over the last 12 years, we've been very intentional about our expansion — from thoughtfully adding new agents who are committed to their clients' best interests, to carefully selecting the technology that supports our team and helps us streamline operations. An Integrity partnership offers us the scalability and solutions needed to sustain growth and new opportunities to provide even more people with security and peace of mind. We're thrilled to utilize the strength of Integrity's platform to continue our mission to serve, and we look forward to building greater success together."

"Though our reach is nationwide, our team serves with the mindset of being the 'neighborhood agent' who offers clients direct access to products and services with complete integrity," said Anthony Selm, Co-President of The Modern Insurance Store. "We have the privilege of helping clients navigate some of life's most important milestones, and it's a charge we hold with the utmost care. Integrity helps us continue building and nurturing these rewarding relationships, while offering us expanded solutions that address  life, health and wealth needs holistically. Integrity's industry-leading technology also makes it possible for us to further enhance our service offerings and find the right solution for clients every time. It's refreshing to work with partners who share our commitment to honesty and transparency — with Integrity, our future is brighter than ever!"

Integrity's proven technology provides agents with end-to-end resources to more effectively engage with today's increasingly tech-savvy seniors — all from one seamlessly integrated platform. MedicareCENTER and LifeCENTER offer agents instantaneous online quoting and enrollment capabilities and simplified plan management, enhanced by the capabilities of Ask Integrity™, an AI-powered and voice-activated digital assistant that delivers in-the-moment prompts and coverage recommendations. The Modern Insurance Store also benefits from access to proprietary partner benefits such as advanced data and analytics, crucial leadership guidance and world-class marketing capabilities.

Integrity partners share a commitment both to Integrity's core values and its mission to improve the process of securing life, health and wealth protection for all Americans. Due to their experience and expertise gained from leading some of the country's foremost insurance and financial services companies, they are pioneering new solutions that optimize holistic planning and help consumers better prepare for the good days ahead.

For more information about The Modern Insurance Store's partnership with Integrity, view a video at  www.integrity.com/TheModernInsuranceStore.

About Integrity
Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity's proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity's holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. For more information, visit www.integrity.com.

About The Modern Insurance Store
The Modern Insurance Store is a trusted provider of Medicare, health and life insurance solutions. The Ohio-based agency focuses on making retirement and healthcare decisions simple and stress-free. Serving thousands of Americans annually, The Modern Insurance Store helps retirees, small business owners and self-employed individuals find the right insurance coverage for their specific needs. With a commitment to education and personalized service, the agency specializes in guiding people through the complexities of Medicare, while also offering tailored health and life insurance solutions. The Modern Insurance Store uses a mix of in-person consultations, phone support and online resources — working to ensure every client receives expert guidance and customized coverage options. By leveraging cutting-edge technology and a customer-first approach, The Modern Insurance Store delivers best-in-class solutions that protect health and financial wellbeing through every stage of life. For more information, visit www.ModernInsuranceStore.com.

SOURCE Integrity Marketing Group, LLC