Integrity Partners with Alliance Arete Financial to Expand Impact and Enhance Efficiency with Holistic Planning

Inspired by Integrity's holistic mission, successful agency enters new era of growth with access to
innovative products, cutting-edge technology and transformative service opportunities

DALLAS, July 17, 2025 /PRNewswire/ -- Integrity, LLC ("Integrity"), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced it has partnered with Alliance Arete Financial ("Alliance Arete"), an independent marketing organization based in Jacksonville, Florida, and led by Andy Riddle. Financial details of the partnership were not disclosed.

Alliance Arete's energetic agent culture emphasizes persistence and resilience in shaping its agents into strong leaders. The agency helps clients plan more holistically for all aspects of their financial future by offering life insurance, Medicare products, annuities and financial services. Founder Andy Riddle is deeply committed to using his platform to positively impact the lives of others by helping agents build lasting, successful careers and offering execeptional client service. Under his leadership, the Alliance Arete team has forged deep connections with its community by offering financial literacy and estate planning workshops that help families make informed decisions and protect their legacies.

"Integrity's platform was designed to fuel the success of passionate, committed and enthusiastic organizations like Alliance Arete," said Bryan W. Adams, Co-Founder and CEO of Integrity. "We're so pleased that Andy and his entire team have joined our overarching mission to transform the industry and help millions of Americans gain access to the trusted guidance they are seeking. Integrity's world-class technology, innovative products and agent-focused systems will expand Alliance Arete's growth opportunities and facilitate new levels of efficiency. This partnership is about elevating our service and expanding our impact together — and we can't wait to see all the amazing things we'll accomplish!"

"As a leader, success means guiding those around us to achieve their maximum potential," said Andy Riddle, President and CEO of Alliance Arete. "We empower our agents to become vital liasons between clients and carriers, always looking for ways to propel clients toward greater wellbeing. Integrity shares that mission by fostering an environment of collective success where everyone rises together. Its best-in-class platform gives Alliance Arete the ability to serve clients with a full suite of holistic solutions and offers us access to more carriers, cutting-edge products and turnkey resources. In addition, Integrity's investment in innovative technology and back-office support will make substantial improvements in our agents' workflow. Our team is invigorated, motivated and ready to serve with Integrity!"

Integrity agents help clients prepare for the good days ahead by integrating life, health and wealth products and planning into holistic personalized solutions. Through Integrity's best-in-class platform, agents serve clients more efficiently through instantaneous life and health quoting and enrollment capabilities, and streamlined plan management. They can further deepen client connections by utilizing the intuitive capabilities of Ask Integrity^®  — the industry's leading AI-powered and voice-activated digital assistant, which prepares agents by offering coverage recommendations and in-the-moment prompts. Additional Integrity partner benefits, such as insightful data and analytics, perceptive leadership guidance and ongoing innovation, help to streamline agency workflows and enhance impact for more effective service.

Alliance Arete joins Integrity's impressive partner network of industry experts, who are united by an overarching mission to help agents better meet consumers' life, health and wealth needs. This rapidly  growing group of trailblazers and icons use their experience with leading insurance and financial services organizations to optimize processes in ways that benefit all stakeholders. Their close collaboration makes holistic planning and protection more accessible, empowering all Americans to make the most of what life brings. 

"Andy Riddle has a relentless drive to succeed — he's not afraid to get down in the dirt and do the work," shared Andy Albright, President and CEO of The Alliance and Integrity Managing Partner. "He is the kind of leader who sets the example by action, not just words. Andy's speeches, teaching and willingness to help others become great have made a massive impact in the lives of his colleagues, agents and clients — he will be an incredible asset to the Integrity family!"

For more information about Alliance Arete's partnership with Integrity, view a video at www.integrity.com/AllianceArete.

About Integrity
Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity's proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity's holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. The recipient of nationally ranked business awards, including Newsweek's America's Greatest Workplaces, Inc.'s Power Partner, and Business Intelligence Group's AI Excellence Award, Integrity has also earned impressive employee sentiment awards such as Best Company for Career Growth, Best Company Leadership, Best Company Culture, and Best Company Happiness. For more information, visit www.integrity.com.

About Alliance Arete Financial
Alliance Arete is a Jacksonville, Florida-based financial services firm that delivers customized solutions in life and health insurance, as well as wealth management. Since its 2008 founding, the firm has helped thousands of individuals, businesses and institutions make confident financial decisions through a clear, consistent, client-first approach. Known for its focus on building long-term relationships, Alliance Arete combines industry expertise with a commitment to mentoring the next generation of financial professionals. The company is dedicated to driving lasting impact for its clients and the future of the industry.

SOURCE Integrity Marketing Group, LLC