Integrity Partners with Lionhart Financial Group to Provide Access to Exclusive, Proprietary Technology that Accelerates Agent Growth

Partnership combines agency's mentorship-driven success with Integrity's industry-leading technology and resource platform to maximize service opportunities

DALLAS, Oct. 3, 2025 /PRNewswire/ -- Integrity, LLC ("Integrity"), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced it has partnered with Lionhart Financial Group, an independent marketing organization led by Andrew Everhart. Financial details of the partnership were not disclosed.

Lionhart Financial Group offers extensive life insurance solutions with a special focus on helping underserved families secure final expense coverage. Its family-first culture fosters an atmosphere of collective success built on mentorship, loyalty and long-lasting relationships. For nearly a decade, Everhart and his team have worked to help agents and clients find solutions that preserve valuable time and add peace of mind for loved ones who matter most. Everhart is committed to closely supporting new agents as they enter the insurance industry, helping them transform their lives through balanced professional success. His exceptional mentorship and leadership have served as tailwinds for rapid growth within his dedicated team.

"Andrew is proof that when you build a business with heart, integrity and purpose, you create more than a company — you create a movement that changes lives," said Bryan W. Adams, Co-Founder and CEO of Integrity. "Lionhart Financial Group's inclusiveness helps agents and clients to make the most of what life brings, which is a direct reflection of what we're building at Integrity. Our world-class resources, including IntegrityCONNECT^TM and Ask Integrity^®, will help Lionhart Financial Group work faster, smarter and with greater reach than ever before, empowering them to experience the 'Integrity Effect' of accelerated growth. Andrew and the entire Lionhart team have an exciting journey ahead, and we can't wait to support their next chapter."

"At our organization, we take each person's success very personally. When we recruit a team member, we are bringing them into our family," said Andrew Everhart, President of Lionhart Financial Group. "We're thrilled to now become part of an even larger family at Integrity. Its top-tier platform of products, services and support offers us a solid direction for growth, while ensuring that our agents are confident and efficient. Integrity has also opened us up to new areas of expansion, such as Medicare, so we can better serve the holistic needs of our clients and continue to strengthen our relationships with them. Lionhart Financial Group is well positioned to continue serving and growing, and I'm excited for my team to take full advantage of the opportunities only an Integrity partnership can bring."

Partnering with Integrity represents an evolution in business management for Lionhart Financial Group's agents, who can now leverage the Integrity platform to dramatically simplify and streamline their daily workflow. IntegrityCONNECT^TM, an all-in-one technology growth engine that seamlessly connects agents, agencies, carriers and consumers, offers agents instant access to comprehensive business management resources and systems from a single sign-on. IntegrityCONNECT also includes Ask Integrity^® — an AI-powered and voice-activated solution that helps agents better anticipate and proactively address coverage requirements of each client. Accessible from any device, Ask Integrity provides on-demand client information summaries, meeting minutes and highlights of upcoming plan changes. Every feature of IntegrityCONNECT is built to strengthen connections between agents, agencies, clients and carriers.

In addition to its industry-leading technology platform, Integrity's values-driven leadership team and partner group will help Lionhart Financial Group amplify its mission and extend its reach. The Integrity partner network is a broad-based collective bringing together proven and respected icons to develop comprehensive solutions that protect the life, health and wealth of consumers more holistically. Together, these highly experienced industry leaders are improving access to insurance and financial services, while creating advanced planning and protection solutions that help Americans prepare for the good days ahead.

"Andrew's passion, authenticity and drive are a beacon to like-minded individuals who are ready for professional and personal growth," shared Sexias "Chad" Milner III, Co-Founder of North American Senior Benefits and Managing Partner at Integrity. "In Lionhart Financial Group, Integrity has found a partner that shares its core values and mindset of always putting people first. Using IntegrityCONNECT, the Lionhart Financial Group team can broaden their participation in health and wealth markets to further their long-term growth objectives and better serve their clients. The agency's leaders and team members will undoubtably be an asset to the Integrity family and I'm excited for their success."

For more information about Lionhart Financial Group's decision to partner with Integrity, view a video at www.integrity.com/LionhartFinancial.

About Integrity
Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity's proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity's holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. The recipient of nationally ranked business awards, including Newsweek's America's Greatest Workplaces, Inc.'s Power Partner, and Business Intelligence Group's AI Excellence Award, Integrity has also earned impressive employee sentiment awards such as Best Company for Career Growth, Best Company Leadership, Best Company Culture, and Best Company Happiness. For more information, visit www.integrity.com.

About Lionhart Financial Group
Lionhart Financial Group, headquartered in North Carolina, is a leading brokerage specializing in final expense and life insurance. With hundreds of agents operating nationwide, the mentorship-driven firm protects thousands of families each year. Lionhart is committed to providing meaningful career opportunities that empower individuals to serve others while building lasting security for their own families. The firm's steadfast focus on building lasting relationships empowers its agents to deliver peace of mind that makes a meaningful difference.

SOURCE Integrity Marketing Group, LLC