Integrity's Industry-leading Technology Enhances The Elite Agency's Mission to Serve Diverse Communities

Long Beach-based agency focused on underserved markets looks to expand reach by empowering agents with cutting-edge resources and innovative technology

DALLAS, March 18, 2025 /PRNewswire/ -- Integrity Marketing Group, LLC ("Integrity"), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced it has partnered with The Elite Agency, an independent marketing organization based near Long Beach, California, and led by Albert Lau. Financial details of the partnership were not disclosed.

"Integrity and The Elite Agency share the common goal of helping others achieve their highest potential — it's what guides our actions and decisions," expressed Bryan W. Adams, Co-Founder and CEO of Integrity. "Albert and his talented team of agents are leading the essential work of helping diverse communities across the nation feel better prepared for what life brings. The Elite Agency can now utilize Integrity's transformative platform and ongoing innovations to fuel their success and scale much faster, enabling them to serve even more families. Our industry-leading technology, including LeadCENTER and LifeCENTER, will expand their reach while making current processes more efficient. We're excited to have Albert and his team join us in our mission to help as many Americans as possible prepare for the good days ahead."

A native of the Los Angeles area, Albert Lau founded The Elite Agency to lead and mentor agents who reflect the area's rich diversity. This compassionate team of professionals uses its unique strengths and perspectives to help individuals in underserved communities throughout the country get the life insurance products and solutions they need. Although its reach is nationwide, the agency provides personalized, exemplary service to every client, ensuring individual circumstances are matched with appropriate coverage. The Elite Agency is also deeply rooted in its Long Beach community through regular participation in community events and charitable partnerships.

"Our focus has always been on providing the best resources and training for our agents," said Albert Lau, President of The Elite Agency. "Throughout its phenomenal growth, Integrity has kept its focus on providing industry-leading technology to support agents, who can then amplify their mission to serve. We're thrilled to now have access to those resources to further our growth and reach more communities in need. In addition, partnering with Integrity offers us priceless opportunities to learn from highly successful leaders and stay aligned with industry movement and trends. We look forward to contributing to Integrity's mission and deepening our commitment to serve together."

Integrity's proprietary technology platform enlarges the capacity of agencies like The Elite Agency to help multicultural populations gain essential access to life insurance products. The full stack offering includes LeadCENTER, which revolutionizes an agent's workflow by offering instantaneous, on-demand leads across any demographic. Integrity's LifeCENTER, featuring streamlined quoting and enrollment with easier policy management, integrates seamlessly with Ask Integrity™ — an AI-enabled and voice-activated digital assistant that strengthens customer relationships through key insights and recommendations. In addition to world-class technology and products, Integrity partners further benefit from access to thoughtful leadership direction and guidance, ongoing innovation and highly applicable data and analytics.

Integrity's broad-based mission includes reaching consumers from all walks of life. Its visionary partner group, comprised of experts from leading insurance and financial companies, is working to integrate life, health and wealth protection and planning. By creating more holistic solutions, these innovative partners are humanizing insurance and financial services processes for all stakeholders, and helping all Americans plan for the good days ahead. 

For more information about The Elite Agency's partnership with Integrity, view a video at www.integrity.com/TheEliteAgency.

About Integrity

Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity's proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity's holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. For more information, visit www.integrity.com.

About The Elite Agency

The Elite Agency is a premier life insurance marketing organization headquartered near Long Beach, California. Specializing in final expense, mortgage protection, indexed universal life and annuities, The Elite Agency is committed to providing innovative products and solutions that help families secure their futures and enjoy peace of mind. With a diverse and experienced team, the agency operates in more than 40 states and serves thousands of clients nationwide. The Elite Agency is also dedicated to agent growth and development — training, mentorship and leadership are all prioritized to help ensure every agent has the tools to better serve their clients. For more information, visit www.elitelife.agency.

SOURCE Integrity Marketing Group, LLC