Intellect Commerce's Retail Digital 360 Platform to Provide Superior Customer Experience at All Touch Points

Apr 07, 2016, 08:02 ET from Intellect Commerce Limited

CHENNAI and NAIROBI, Kenya, April 7, 2016 /PRNewswire/ --

Widget-based CXO Dashboard Enables Swift Decision Making on Important KPIs 

Intellect Commerce (formerly known as Polaris Enterprise Solution Limited), today announced the launch of its next generation iRetail Digital 360 customer retailing platform. iRetail, a next-generation multi-store retail platform, aligns store technologies to address the changing needs of the customer by making the modern retail experience 'more efficient'.

Launched at the East Africa Retail Expansion Summit, in Nairobi, iRetail provides integrated store management solution with e-commerce and mobility capabilities. The Digital 360 platform enables digital promotions, e-coupons, e-receipts and enterprise wide loyalty management. The solution also helps businesses to go global by supporting multi-country and multi-currency functions for mid and large format retailers.  

The OmniWeb functionality of the solution provides a complete omni-channel experience to customers by maintaining single view of customer and inventory across brick and mortar, mobile and web. Having a single view of inventory brings economy of scale and reduces cost associated with store location specific inventory. Further, single view of customer ensures consistent shopping experience across different channels. The product brings the capabilities like 'buy on web, pick at any store'; click to deliver to any address, merchandise return at any location etc. Such capabilities can help retailers in consumer packaged goods market, lifestyles, supermarkets and consumer electronics segment to create a competitive advantage by creating consistent shopping experience for their customers.

Commenting on the launch of the robust iRetail Digital 360, Ed Khatuka, Chief Executive Officer, Intellect Commerce Limited said, "The solution has been proved prudent for a combination of complex scenarios across 100s of global multi-chain retailers, particularly in providing consistent customer experience across multiple-ownership, multi-channel, multi-country locations enhancing supply chain responsiveness and efficiently managing inventory turnover.  We are confident that customers are going to have a superior shopping experience at all touch points."

iRetail's Fraud Prevention module, part of the product suite leverages both analytics and patented algorithms to create deterrent as well as alerts to the store management about irregular transactions like return-receipt fraud, coupon fraud, 'friendly cashier' and loyalty manipulation to name a few. Widget-based CXO dashboard and BI quickly and efficiently analyses data from the enterprise level to the individual store level with quick and easy drill down options enabling quick decision making. A pre-configured middleware enables seamless integration with standard ERP's and Legacy applications enabling process centric collaboration across extended supply - chains - adaptive business ecosystem.

The product is apt for different retail business models like - Company Owned-Company Operated (CoCo), Company Owned-Franchisee Operated (CoFo), Franchisee Owned-Franchisee Operated (FoFo). Making modern retail 'more efficient' iRetail manages merchandising, inventory, replenishment and procurement and promotions and loyalty. iRetail has power-packed features to deliver maximum business benefits to retailers, offering solutions to manage complexities inherent to their retail business model.

iRetail Product Suite has featured in Forrester Wave Point of Service Report - 2015 among 10 Providers That Matters Most. With presence in 20 countries across Asia, Africa and Middle East, iCom serves more than 300 global brands with over 3000 installations and 50,000 + POS solutions. iRetail was also awarded E-POS initiative of the year-2013. With the comprehensive portfolio of consulting and products, iCom caters to multiple verticals like hypermarkets, supermarkets, specialty retail, apparels and fashion, consumer electronics, pharmacy and food and beverages.

About Intellect Commerce Limited: 

With more than 18+ years of value creation experience for retail technology industry, Intellect Commerce Ltd, a 100% subsidiary of Intellect Design Arena Ltd, is a leading product company focusing on mid to large retail chain across the globe.

Prior to 2016, the company has been doing business under the name of Polaris Enterprise Solution Limited (PESL), leveraging its comprehensive IP portfolio to become a trusted solution provider to global enterprises in retail sector for technology enablement.

With rich domain knowledge and technology expertise spanning across multiple platforms, including leading ERP products, iCom offers solutions that deliver quantifiable value in form of enhanced shopping experience, increased savings and improved stakeholder loyalty. At iCom, through our product offerings, we aim to deliver Business Outcome Based Solutions.

For more information on Intellect Commerce, please visit or contact, Ankur Srivastava, Sales Business Development Manager, Intellect Commerce Limited at +25 4737096744 (M) or +27-11-612 3078 (T) 

For media related info, please contact:
Nachu Nagappan    
Intellect Design Arena Ltd
Mob: +91-89396 19676

For Investor related info, please contact:
Praveen Malik
Intellect Design Arena Limited
Mob: +91-89397 82837

SOURCE Intellect Commerce Limited