Interactive firm Byrd Alley helps The Institutes Community connect with over 130,000 customers

Jul 14, 2015, 10:00 ET from Byrd Alley

PHILADELPHIA, July 14, 2015 /PRNewswire/ -- Interactive firm Byrd Alley recently completed a major refresh of The Institutes Community (https://www.theinstitutescommunity.org/), a social platform for risk management and insurance professionals. By implementing a modern, user-centric design approach and incorporating third-party customer relationship management (CRM) services, Byrd Alley's updates put The Institutes in closer contact with its customer base.

The Institutes provide professional development resources for the risk management and insurance industry through educational courses, study materials, and career solutions.

The Institutes approached Byrd Alley in 2011 to develop the social platform for insurance professionals. Byrd Alley's solution was The Institutes Community, an online social community that connects insurance professionals with others engaging in similar studies and provides a platform on which to share industry-related information. By harnessing the design paradigms and functionality of social media, Byrd Alley built a site that encourages rapid engagement with other members while encouraging them to continue their studies with courses offered by The Institutes.

Since launch, over 130,000 risk management and insurance professionals have joined The Institutes Community. The CRM solution Byrd Alley recently integrated with The Community strengthens The Institutes' engagement with these Community members to share relevant information about new course offerings, career tips, and more. 

"For over 100 years, The Institutes have offered educational products that support the insurance and risk management industry," said Alexander C. Vandevere, Senior Vice President, Strategic Marketing at The Institutes. "Byrd Alley's work on The Institutes Community has helped us connect with customers to share our unique knowledge solutions and allowed us to learn more about their needs to further improve our products."

With offices in Philadelphia's Rittenhouse Square, Byrd Alley partners with clients across a range of industries to create digital solutions that deliver results. To learn more about how Byrd Alley delivers long-term digital strategies, flexible platforms, engaging design, and exceptional user experiences, visit www.byrdalley.com or contact Jackie Sparling, SVP Client Services, at (215) 964-5698 or jsparling@byrdalley.com.

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