InterActive Leisure Systems, Inc. Announces Completion of Corporate Reorganization, Name Change, and Appointment of New CEO

LONDON, July 18, 2013 /PRNewswire/ -- InterActive Leisure Systems, Inc. (OTC: IALS) (formerly known as Dukeshire Ventures Inc.) is pleased to announce that the company has completed a corporate reorganization including a name and symbol change and has appointed Mr. Richard Dickieson as the company's President and CEO.

Richard Dickieson has a long and established career in the travel industry.  As President of Private Label Travel/ International Travel Brands, Dickieson led the operation of a $30 million multi brand tour company and was responsible for a 60 person inbound call center.  He oversaw the implementation of a new tour operator reservation system including an online booking engine and acquired three tour businesses specializing in golf, ski and Italian vacations. 

Dickieson was the former Vice President of Systems Development for Classic Vacations Group, a $300 million, publicly traded company, where he led an evaluation project to select and implement a new enterprise system for the company's multiple business units and personally analyzed and reviewed seven finalist systems.   

From 1996 to 2000, Dickieson served as the Vice President of DER Travel Services, USA a wholly owned subsidiary of Deutsche Bahn, the German National Railroad, and turned the company around from a $500,000 loss to a $600,000 profit in one year.  He was instrumental in implementing a more efficient plan to change the reservations mix from 100% voice to 50% electronic and 50% voice.  Dickieson's responsibilities included a $120 million, 100 person multi product call center and the reservations, IT, documentation, distribution, web site, customer service, training, and product development departments.

In 1985, Dickieson founded and was the President of McTravel, the Nation's first discount travel agency; managing its growth from startup stage to annual sales of over $20 million.  He designed and implemented the systems necessary for a 100% fee based operation and managed the marketing initiatives to sell "Private Label" discount travel to affinity groups.     

When asked about his plans for the company Dickieson stated, "We are poised to begin implementing our plan of acquiring a technology platform on which to base our three complementary business units. These units consist of:

• Offering travel technology software in a cloud application to travel industry customers
• Using the technology platform to operate travel businesses for other entities;
• Selling affinity groups a turnkey travel benefits program."

About InterActive Leisure Systems, Inc.

InterActive Leisure Systems, Inc. is a technology company specializing in the global travel industry. The company intends to purchase an enterprise software platform for the marketing, sale and management of travel products and to use this platform to operate three distinct businesses.  More information is available on the company's website at www.interactiveleisuresystems.com.

Forward Looking Statement:

This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995 - forward-looking statements concerning plans, objectives, goals, strategies, future events of performance and underlying assumptions and other statements which are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and services demand and acceptance, changes in technology and in economic, political and regulatory conditions and to all of the risks generally associated with a company at Aptitude Life Inc.'s stage of development. All such forward looking statements, whether written or oral, and whether made by or on behalf of the company, are expressly qualified by these cautionary statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.

SOURCE InterActive Leisure Systems, Inc.