LOS ANGELES, Oct. 11 /PRNewswire/ -- RedLever (www.red-lever.com), a leading producer of premium branded content across all genres and distribution platforms, announced today it has opened new full-service offices in London and Sydney to provide for growth in the company's reach, and to service existing clients who want to expand branded entertainment campaigns to a global scale.
In London, RedLever selected Julian Humphryes as business development director for RedLever UK. Julian joins from leading TV and digital content producer Endemol, where he was head of digital branded content. He worked with agencies and advertisers, managing the creative and commercial process to develop, produce and distribute branded entertainment solutions across multiple platforms, including Bebo, YouTube, MySpace and MSN. He is already developing new concepts for RedLever's UK clients.
In Sydney, Sam Smith has been appointed managing director at RedLever Australia. The role will see Smith take charge of the Australian RedLever operations, encompassing three core business units: Branded Entertainment, Creative Services and Content Distribution. Smith will also join the Australian Adconion management team. Prior to joining RedLever, Sam was Commercial Director for content solutions business TCO and Sales Strategy Director of Yahoo!7, Australia's Yahoo! portal where he drove commercialisation of content, trade marketing, creative services and sales strategy. In combining the Seven Media Group's assets, Smith engineered one of the most successful and impressive go-to-market media packages ever for the 2008 Olympics.
"Julian and Sam both have a deep understanding about brands and know how to create and execute award-winning branded entertainment campaigns," said Richard Shore, COO, RedLever. "RedLever now has the scale and in-market expertise to expand US brand strategies globally as well as attract top European and Australian brands and utilize RedLever's expertise in creating campaigns."
RedLever already has several international campaigns underway including delivering "The Legion of Extraordinary Dancers" (THE LXD) to hundreds of millions of viewers. From Paramount Studios, director Jon M. Chu (STEP-UP 3D, STEP-UP 2: THE STREETS) and Agility Studios, RedLever is working with brands around the world on sponsor packages to team up with the runaway hit Web series.
RedLever (http://www.red-lever.com) is a global studio specializing in the development and production of brand-integrated and associated content, as well as highly targeted distribution across all platforms. RedLever attracts clients seeking solutions to grow their brand beyond traditional media. We help to amplify a brand's visibility and awareness through the use of sponsorship and integration into entertainment properties, and distribute them to a massive online audience network and beyond. As a subsidiary of Adconion Media Group, the largest independent global audience and content network, RedLever leverages Adconion's global content serving infrastructure, combining massive international scale with granular audience reach and targeting capabilities. In addition to creating tailored branded video content, RedLever embeds brands in a slate of existing made-for-the-web shows and distributes existing video assets. RedLever is a leading producer of premium branded video content across genres and distribution platforms. They provide brands maximum exposure while controlling costs better than any other form of traditional advertising. Since its inception in 2008, RedLever has created widespread online media campaigns for Army, TRESemme, Grey Goose, and AirOptix.