LOS ANGELES, June 15, 2016 /PRNewswire/ -- The music industry always seems to be several steps behind when it comes to innovative technology and development. This has paved the way for audience and fan disconnect, music pirating and minimal artist revenue distributions with streaming services such as Spotify, YouTube, and Pandora. Concurrently, the digital space has also helped many independent music artists reach their audiences like never before through digital music distribution, social media outlets and viral marketing campaigns.
So where does music and tech stand in 2016?
Eric Vasquez, Creator & Founder of SyncStories out of Santa Monica, California is pushing the envelope with interactive technology, fan engagement and digital audience enrichment through his innovative artist & music publishing platform, www.SyncStories.com.
The first phase of the company's web development structure (released in June 2016) introduces interactive navigation and design like never before seen by any one record label or music publisher. Leveraging its artists brand, music and message, SyncStories embraces a future where you won't just visit a website or media player, you'll actually enter them.
As an artist, music publisher, producer, creative and former IT computer technician for Boeing Aerospace Aviation, Vasquez bridges the complicated relationship between "record label" and "tech company" into one platform that joins both worlds together instead of them colliding with one another.
Vasquez states "SyncStories is a 100% artist owned and managed organization with a tech and design background. It is our vision to revolutionize the key fundamentals of the music industry and edge the value of our artists and songwriters in the digital and tech world. Music has always been about the relationship and connection with our fans and it is our objective to strengthen that position and engage our audience through technology, design and transmedia storytelling."
In addition to this technological shift in the music eco system, SyncStories is also the very first TV, Film and Interactive Media music licensing publisher to hit the marketplace with a total of 8 A&R representatives spread through out the North American territory. Taking the expertise of artist scouting and quality control to new levels in the synchronization domain.
We'll be keeping an eye out on this company in 2016 as it is one of the most exciting and innovative music platforms to emerge this year. One thing is for sure, the future of interactivity and music is upon us.