Interflora Back at the RHS Chelsea Flower Show

LONDON, May 21 /PRNewswire/ -- Not only will Interflora be demonstrating their creative skills and passion for floristry during the week-long show, the UK's most liked flower delivery company* has chosen to launch its new Scented Rose collection at the prestigious RHS event. The four new bouquets of brightly coloured, sweet-smelling roses will be showcased at the Interflora stand (PW24) on Pavilion Way. The collection is new for 2010 and features a selection of unusual, scented rose varieties.

Interflora is also planning to make an impact in the Great Pavilion with its spectacular floral design exhibit, entitled 'Progression'. The stunning piece, conceived and created by award-winning Interflora florist David Ragg, represents a positive approach to change.

Four of Interflora's finest award-winning florists will be demonstrating in the 'Talking Flowers' design theatre, creating fantastic floral designs across the week. Several Interflora florists will also be competing for medals in the various competitions held during the show.

As the UK's most trusted flower delivery brand*, Interflora will also take the opportunity to reintroduce its Designed to Order service to visitors at the show. This bespoke service allows customers to take full advantage of the 1,900 expert florists across the UK and Ireland, plus the 40,000 florists worldwide.

Visit the Interflora blog for more information, and to see daily updates including exclusive photos and videos from the RHS Chelsea Flower Show throughout the week.

Notes to Editors

Interflora is the UK's leading local flower delivery network. Its expert florists will create your bouquet before hand delivering it to the recipient. Interflora even offers next-day and same-day delivery on their flowers to ensure they always arrive on time.

The RHS Chelsea Flower Show is taking place from May 25-29 at the Royal Hospital, Chelsea, London.

*Omnibus Survey April 2010

For more information visit http://blog.interflora.co.uk

Or contact the Interflora press office:

0800 542 1891 or [email protected]

SOURCE Interflora