International Association of Business Communicators (IABC) Conference Focuses on Changing Expectations

Join us in Detroit, October 9-11 for "Shifting Gears: Adapting to a New Normal"

Sep 12, 2011, 16:52 ET from IABC Heritage Region

DETROIT, Sept. 12, 2011 /PRNewswire/ -- Join hundreds of communications professionals in Detroit, October 9-11 for "Shifting Gears: Adapting to a New Normal," a professional development conference. You'll gain new tools and strategic insight in branding, employee communications, leadership, social media, measurement and strategy development.

You'll get a first look at the latest findings from the 2011/2012 Towers Watson Global study on Communications ROI presented by John Finney, a past chairman of IABC and a senior communication and change management consultant at Towers Watson.

This session offers an overview of the firm's soon-to-be-released biannual communication ROI studies that link effective communication practices to improved financial performance. This year's study focuses on:

  • Communication practices to support change management
  • Advancing the employee value proposition
  • Using audience segmentation to improve outcomes
  • Social media and networking applications
  • Manager/leader communication attributes and shortcomings

Participants will be able to use the study data to strengthen the business case for investing in communication at their firms or organizations while learning about best practices and global trends in effective change management and communication practices, including both traditional and new media.

Additional session highlights include:

How Royal Caribbean Communicated its Return to Haiti Through Social Media

Cynthia Martinez, Manager of Global Corporate Communications Royal Caribbean

When Royal Caribbean needed to communicate its return to Haiti after the 2010 earthquake, it utilized its social media tools -- website, blog, Facebook and Twitter -- to keep the public and media regularly informed. The integration of traditional tactics and social media were crucial in handling the negative publicity Royal Caribbean briefly received and prevented any financial impact or long-term damage to the brand. This case study includes seven easy-to-understand points about how social media can be applied when, not if, any company faces a crisis.

The Silent Language of Leaders: How Body Language Can Help -- or Hurt -- How You Lead

Carol Kinsey Goman - President, Kinsey Consulting Services

Body language is the management of time, space, appearance, posture, gesture, vocal prosody, touch, smell, facial expression, eye contact and breathing. Based on the latest research in cognitive neuroscience and social psychology, it has been proven that body language is crucial to leadership effectiveness -- and it is possible to now show exactly how it impacts a leader's ability to negotiate, manage change, build trust, project charisma and promote collaboration. This entertaining and informative session will outline ways to introduce a set of skills that will change the way leaders communicate with their staff -- and with one another. Participants are guaranteed to learn things they never knew about the power of what they don't say!

In addition to the 20 plus sessions, your registration includes attendance to the Welcome Reception, the Silver Quill Awards celebration and many other opportunities to network with fellow communicators.

IABC has reserved a block of rooms at the Westin Book Cadillac at the discounted rate of $139 per night. But you must register by September 15.

The 2011 IABC Heritage Region Conference is hosted by IABC Detroit and sponsored by Dulye & Co., General Motors, ASG Renaissance, LINX Consulting, Creative Specialties Corp! Magazine, Towers Watson, PR Newswire, and Skidmore Studio.

Don't wait, register today at

About IABC Heritage Region

The IABC Heritage Region represents more than 3,200 business communications from 20 chapters throughout the Northeast and Midwest United States. Formed in 2005, IABC Heritage Region supports the IABC mission by providing guidance, support and professional development opportunities for chapter leaders and members; fostering Region growth; and serving as a communication conduit between members, chapters and the IABC Executive Board. The geographic area includes: Connecticut, Delaware, Indiana, Kentucky, Maine, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia, Washington, D.C. and West Virginia. For more information on the region, visit

About IABC Detroit

IABC Detroit is one of the largest chapters of the International Association of Business Communicators (IABC), the only multidisciplinary professional association dedicated to both internal and external communications. IABC's global network includes 16,000 communications professionals who hold leadership positions in advertising, community relations, corporate communications, development/donor relations, employee/internal communication, fundraising, graphic design, marketing communications, media relations, multi-media production, public relations, and web design. For more information, visit


Debra Salem


SOURCE IABC Heritage Region