SAINT PETERSBURG, Fla., May 15, 2013 /PRNewswire/ -- International Display Advertising, Inc. (PINKSHEETS: IDAD) (www.intldisplayads.com) ("Display Ads"), enters into the $9 billion USD Global DOOH Market by virtue of the solid platform of its own proprietary technology and strategic alliances. Digital out-of-home (DOOH) refers to dynamic interactive media distributed across placed-based networks such as bars, restaurants, theaters, and retail locations, to name just a few. DOOH solutions benefit location owners and advertisers alike in being able to engage consumers and extend the reach and effectiveness of marketing messages.
IDAD has patents pending on both the technology design and methodology system for targeted advertising and promotion using tabletop display devices with a two sided touch screen display. IDAD's current content delivery mechanism is based on a cellular phone download from the DP cloud server. This methodology eliminates the need to rely on the venue's existing internet connection and the cost of installing a dedicated internet connection.
IDAD's Display Points unit consists of both a 7" and 10" interactive screen with a next generation two-screen device. The display is capable of delivering; rich media through web/flash content, surveys, e-Menuing and bill pay. The Display Points system is a media network driven by Aerva software, developed specifically for IDAD's Display Points. The software drives the content, inventory & asset management, data reporting, and account management tools. This software is functionally complete, allowing the Advertiser to integrate content, displays, and data reports remotely via the web portal "dashboard."
IDAD's strategic alliance for software is with Aerva, (www.aerva.com) a technology company that enables real-time interactivity between mobile, social media applications and digital display networks (outdoor, place-based or enterprise). Aerva's clients include renowned companies such as Taco Bell, Kodak, BlackBerry, Mini, Yahoo and Chili's. Aerva platforms offer a suite of software and services for creating, managing and delivering compelling content and experiences across digital media channels. Aerva provides a 100% browser-based, powerful, cost-effective solution to create and execute engaging digital campaigns that span mobile, social media, web and interactive display networks.
Dave Hazzard, President of International Display Advertising, Inc. stated, "IDAD's combination of having its own proprietary technology and strategic alliances with known industry leaders allows for a successful entrance in the DOOH Market. IDAD has brought key components developed in house and teamed up with companies that have the existing scope and economies of scale to allow IDAD to create the best product possible for our customers."
About the Company; International Display Advertising (IDAD) owns the international rights to market, distribute and sell the proprietary interactive digital media of Display Points an interactive digital media company that competes in the Digital-Out-Of-Home (DOOH). IDAD has also developed a location-based Internet advertising platform called Display Points Plus that allows restaurants and advertisers to coordinate efforts outside the venue. IDAD is focusing on engaging consumers with on table browsers/displays in destination locations like restaurants, bars, hotels, and other consumer venues, thus creating a place-based media platform. IDAD enables advertisers to access their target audience in venues where they are captive, out-of-home, and ready to spend money. Unlike web browsers with ad blockers, mobile devices with pull interactive ads, or TV with DVR, IDAD places "browsers" on restaurant tabletops and in consumer venues where ads cannot be blocked. Within this IDAD offers advertisers a targeted and measurable consumer interactive media vehicle they can customize by market and venue to assure the most efficient buy. Consumers will be exposed to a combination of informational content (weather, news, sports scores, movie times etc.) restaurant promotions and menu offerings and advertising. IDAD provides advertisers all the benefits of online digital communication, the ability not just to deliver a static ad message, but also to engage their audience.
For further information regarding International Display Advertising, Inc., please contact our Investor Relations Line at: (424) 278-4033
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SOURCE International Display Advertising, Inc.