International Marketing Executive Peter McDonough Teams Up with SX Liquors

Feb 02, 2016, 15:25 ET from SX Liquors

NEW YORK, Feb. 2, 2016 /PRNewswire/ -- The Award-Winning, Sensual, and eXotic new line of premium spirits SX Liquors which launched in New York in 2014 delivering Latin liquors infused with exotic ingredients, announced that Peter McDonough will join the SX Liquors Company Advisory Board. McDonough brings SX Liquors fresh insights in building sustained growth and successful consumer franchise development from prior executive roles leading the marketing organizations at Diageo, Procter & Gamble, Gillette, and Black & Decker. With experiences in building new brand franchises in multiple industries, Mr. McDonough will play a key advisory role to SX Liquors Founder David Knight in building the SX portfolio of spirits.

In a recent interview McDonough remarked,"I met David Knight several years ago when he was in early stages of developing the SX Brand. The Brand's innovative positioning caught my attention with its unique bottle design creating a sensual image that attracts consumers to the Brand's delicious range of infused spirits. I'm excited to serve on the SX Board and help them take the brand to the next level."

Most recently, McDonough was President, Chief Marketing and Innovation Officer for Diageo - overseeing the North American Spirits Industry's largest portfolio of top selling  brands. In this role Mr. McDonough transformed and built the marketing and product development organizations with new capabilities, a more focused strategic outlook and business plan that delivered accelerated growth and positioned Diageo as the industry leader in new product innovation. As a member of the NA Executive Team, he played a key role in developing organizational strategy and growth targets for Diageo's most important global region. 

About SX Liquors-- The SX Brand was originally launched in New York in 2014 offering consumers a unique Brand that reinforces a provocative sensual sense of style for nightlife occasions and social gatherings with friends. The "S" in SX's name stands for Sensual and the "X" comes from eXotic, and the drinks and contoured bottles from which they pour are both. The SX spirits range includes two tequilas, two rums, and two vodkas, all made in Mexico with a variety of barrel aging and infusions giving them a unique and softer taste ideal for the female palette. In 2015 SX partnered with Grammy Nominated R&B singer, songwriter, and producer Trey Songz .

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