WHITE PLAINS, N.Y., March 14, 2016 /PRNewswire/ -- Heineken®, the official malt beverage of ULTRA MUSIC FESTIVAL, happening during Miami Music Week from March 18-20 at Bayfront Park, Miami, returns once again with a brand new iteration of the Heineken House for consumers, ages 21 and up. This year, festival goers visiting the Heineken House will be treated to the ultimate ULTRA experience where they will be able to dance, relax, recharge and enjoy ice cold Heinekens. For the first time ever, powered by Soundcloud, the Dutch Phenom, producer Sam Feldt, will be launching a track exclusive to Heineken during his performance on the UMF Worldwide Stage on Sunday, March 20.
Now in its third year, the Heineken House will provide a unique festival experience to all those who enter. Modeled after an industrial warehouse party, all who step into the house will feel as if they have stepped into an exclusive celebration. The house will be complemented by a draught bar, an in-house DJ, large LED screens and two viewing platforms facing the UMF Worldwide Stage. Additionally, Sam Feldt will be at the Heineken House for a meet and greet with fans following his performance from 7-8 pm.
Feldt's track, titled "Sam Feldt feat Heidi Rojas – Shadows of Love," will be available for listeners exclusively on Heineken's Soundcloud page immediately following his performance. Feldt's Dutch heritage is an ideal fit for Heineken and in the last few years he has been gaining worldwide attention and admiration for his melodic house remixes, mixtapes, and collaborations.
Ultra Music Festival is famous for artists releasing new shows / tracks, as it is the beginning of the festival season and an excellent start to the rest of the summer," said Sam Feldt. "I think it's great that we have this collaboration with Ultra, Heineken and Soundcloud for premiering this; feels like a dream team to me."
Also new this year, guests will be able to participate in a Biometric Dance Party within the Heineken House. It will be installed on a large interior wall within the space, and guest movements will be illuminated as the lights and effects match and mirror their energy on the wall. The Biometric Dance party will create an immersive and customized show that everyone in the house will be able to enjoy.
"This year at ULTRA MUSIC FESTIVAL, we have amplified the Heineken House as well as enhanced our partnership with the festival, to make it an even more unique and exciting experience for fans than ever before," said Pattie Falch, Director, Sponsorships & Events at Heineken USA. "As a long-time supporter of the festival and the electronic music community, Heineken is happy to be able to provide legendary experiences for festival goers to be able to interact with the music as well as the Heineken brand. Heineken is also committed to building sustainable measures and practices. For the first time ever, we are working with the festival to install on-site recycling receptacles at all nine food and beverage points of sale across the grounds."
Additionally, festival attendees will be able contribute to an interactive map on the wall on the Heineken House. Guests will be able to pin their cultural origins and home on the map. By the end of the festival, the map will serve as an artistic representation of the individuals who attend the festival. As part of Heineken's® new 'There's More Behind the Star' campaign, the map will also celebrate the beer's global reach as the most international premium beer, enjoyed in 192 countries.
ULTRA MUSIC FESTIVAL takes place on March 18, 19 and 20, 2016, during Miami Music Week and is an 18+ event.
General Admission tickets have now SOLD OUT. An extremely limited number of VIP tickets are currently on sale priced at $1249.95.
For further details and ticket information for ULTRA MUSIC FESTIVAL, head to ultramusicfestival.com
About HEINEKEN USA
HEINEKEN USA Inc., the nation's leading upscale beer importer, is a subsidiary of Heineken International BV, the world's most international brewer. European brands imported into the U.S. include Heineken, the world's most international beer brand, Strongbow Hard Apple Ciders, Desperados, Amstel Light, and Newcastle Brown Ale. HEINEKEN USA also imports the Dos Equis Franchise, Tecate Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com
About ULTRA WORLDWIDE™
ULTRA WORLDWIDE™ is the global edition of the World's Premier Electronic Music event, ULTRA MUSIC FESTIVAL.
The ULTRA brand was founded in 1997 by Executive Producer, President & CEO Russell Faibisch, and began producing electronic music events in South Florida, which led to the inaugural Ultra Music Festival in 1999 on the sands of Miami Beach.
The internationally renowned festival, which has taken place every March since its inception, celebrated its seventeenth anniversary from March 27-29, 2015 by bringing over 165,000 music enthusiasts to the sold out waterfront event in the heart of the City of Miami. Ultra Music Festival returns to Bayfront Park for its eighteenth annual edition, 18-20 March 2016.
Choosing to follow a unique, creative vision and a wholly organic growth focused around a true love for music, artists and fans alike, the ULTRA and ULTRA Worldwide™ brands represent not only the world's biggest and most successful remaining INDEPENDENT electronic music festival brand, they are now the most international of any festival brand in the world by far. The event organizers continue to transport the unrivalled experience from the Miami flagship festival to an ever-growing number of destinations and fans all over the globe.
Over the past eighteen years, literally thousands of the world's most iconic DJs, producers and live acts have mesmerized audiences with awe-inspiring sets at ULTRA festivals in ARGENTINA, BALI, BRAZIL, CHILE, CROATIA, IBIZA, JAPAN, KOREA, SOUTH AFRICA and of course MIAMI, as well as ROAD TO ULTRA® events in BOLIVIA, CHILE, COLOMBIA, MACAU, PARAGUAY, PERU, THE PHILIPPINES, PUERTO RICO, SEOUL, SINGAPORE, TAIWAN, THAILAND, TOKYO and the USA. Each and every new global edition is founded on the same successful recipe that has been perfected over eighteen years in Miami, combining the most diverse electronic talent with the most technologically advanced, large-scale festival productions in the world.
In addition, the ULTRA brands pioneered the live stream experience, 'ULTRA LIVE' (whereby the festival is brought online to over 20 million unique viewers globally) and the audio broadcasting platform 'UMF RADIO' (syndicated to FM Radio in over 77 countries and reaching more than 22 million listeners weekly). Also UMF FILMS' collaboration with FINAL KID has seen some of the most visually breathtaking festival after movies in the music space, including a feature-length documentary exploring the explosion of dance music, entitled CAN U FEEL IT, which premiered at the Ultra Music Festival, Miami 2012 and was exhibited in over 500 theaters across the Unites States.
2016 will see the ULTRA and ULTRA WORLDWIDE™ brands continue to push the boundaries even further, bringing an unparalleled combination of cutting edge productions and the world's best electronic acts back to previous strongholds and new frontiers across the globe. With a brand new edition of ULTRA Brasil confirmed to take place in Rio de Janeiro in October 2016, ULTRA Singapore becoming a full scale two-day festival in September and with ROAD TO ULTRA® entering Hong Kong later this year, the ULTRA brand has now united TWENTY COUNTRIES across FIVE CONTINENTS worldwide. For full details on all ULTRA Worldwide events, go to ultramusicfestival.com
Matthew Frappier, Edelman PR
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Dayna Adelman, HEINEKEN USA
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Ultra Music Festival PR enquiries
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