International Reputation Management Launches Do-It-Yourself Guide at National Press Club
WASHINGTON, Nov. 18, 2010 /PRNewswire-USNewswire/ -- The pioneer in online reputation management, International Reputation Management (IRM), recently unveiled a new do-it-yourself guide on November 9th at the National Press Club in Washington DC.
"Your reputation is increasingly tied to whether or not you appear well in a Google search," remarked Dr. Christine Schiwietz, Professor of Sociology at Georgetown University. "It inadvertently creates an assumption about your identity, trustworthiness and credibility," she said.
PUBLIC: The Race to Establish Your Identity Online (ISBN 0-9767926-2-1) is a newly published guide designed for individuals entering the workforce or those looking to take their career to the next level.
"People are becoming more and more public each day, it is almost inescapable," said IRM President Nino Kader who went on to say, "You rely on your reputation to earn a living, so you should be pro-active in shaping it online."
Responding to a recent comment made by Google CEO Eric Schmidt that young people should just change their names to escape their past, Kader said, "it is irresponsible to suggest someone change their name rather than offer a more serious solution to the information Google and others keep indefinitely on their servers."
"Will we as a society come to be more forgiving of embarrassing or unflattering information? Will we become less trusting of information found online unless it has been vetted in some way? That remains to be seen," said Professor Schiwietz.
In addition to PUBLIC, IRM also published The Ultimate Marketing Playbook (ISBN 0-9767926-1-3) a guide for small businesses and entrepreneurs. For more information on either of these publications please visit http://www.ReputationInsurance.com
About IRM
International Reputation Management is a Washington DC based PR & marketing firm specializing in online reputation management and digital marketing.
SOURCE International Reputation Management
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