MUMBAI, June 6, 2012 /PRNewswire/ --
A recent international hair research which studied various hair types across the world has found that Indian hair oiled with Parachute Advansed Hair Oil is significantly superior when compared to other hair types. Indian hair oiled with Parachute Advansed Hair Oil was found to be stronger, thicker, longer, softer and less damaged when compared to other hair types, making it the World's Best Hair.
Indian hair oiled with Parachute Advansed Hair Oil is seen to be superior across important hair parameters -
Thickness: While we're born with natural healthy hair, our varied grooming & styling practices along with our busy stress-filled lifestyles end up affecting the overall quality & thickness of hair. Hence, the healthier we are and the better we treat our hair, the fuller & thicker our hair will grow. After examining the cross sectional areas of different types of hair, scientists have concluded that Indian hair oiled with Parachute Advansed Hair Oil was thicker as compared to other hair types.
Strength: The international research also found that Indian hair oiled with Parachute Advansed Hair Oil had statistically superior fibre properties as compared to other hair types, with a much lower porosity measure. As a result, the force required to break it was much higher, indicating that it is stronger than other hair types.
Resistance to damage: As Parachute Advansed Hair Oil penetrates deep into the hair shaft, it also helps in reducing the loss of valuable hair protein thereby protecting hair and helping it remain healthy. As a result, Indian hair oiled with Parachute Advansed Hair Oil was found to be less damaged as compared to other hair types. This is extremely relevant for the urban women of today, as their hair does go through a lot more damage with pollution, heat and excessive styling.
Length: Along with a higher tensile strength and protection against damage, Indian hair oiled with Parachute Advansed Hair Oil is also less prone to breakage. This allows it to grow much longer than other hair types, making it the pride and joy of women across India. While we all know that Indian women have always been envied the world over for their luscious locks, now we know the secret behind their long hair- Parachute Advansed Hair Oil.
Softness: Softness is another feature of great importance when it comes to hair. Again, Indian hair oiled with Parachute Advansed Hair Oil scores high as it is found to have greater softness as compared to other hair types The study conducted research on the structure of the hair cuticle, the outermost layer of the hair shaft made up of a scale like structure, which is responsible for giving the hair its look and feel. Over time, our various grooming habits cause these cuticles to get flared, making the hair feel rough. Parachute Advansed Hair Oil helps align these cuticles so that the hair feels soft to touch and healthier to look at, thus enhancing the overall quality and healthy quotient of the hair.
The research results come as great news for all Parachute Advansed users as their tresses have been found to be the World's Best Hair. These women of today are definitely leading the way on how to get beautiful and healthy hair, with a little help from their best kept beauty secret- Parachute Advansed Hair Oil.
Parachute Advansed World's Best Hair campaign also urges everyone to pass on the World's Best hair compliment to all those who have great, gorgeous hair. The compliment can be passed to Parachute Advansed Users at http://www.facebook.com/ParachuteAdvansed/app_360845113965008
Heena Kanal, Head Corporate Communications, T: +91-98219-39992
SOURCE Marico Limited